Digital Marketing Executive

Recruiter
Close Brothers Banking
Location
Chester
Posted
01 Dec 2018
Closes
29 Dec 2018
Contract Type
Permanent
Hours
Full Time
About the Company

Founded in 1987 by a team of finance specialists, Close Brothers Asset Finance and Leasing has grown to become a leading asset finance company in the UK. While the team may have grown, the same founding principles remain – we provide finance for businesses we fully understand and offer practical solutions that enable them to succeed. Having specialist knowledge means we are able to give prompt decisions, letting our customers get on with doing what they do best. Close Brothers Asset Finance and Leasing is about tailor-making finance solutions rather than off-the-shelf products. This is why we continue to refine our relationships and enhance our products in order to deliver more effectively for our customers and suppliers.

We are proud to be a member of the Close Brothers Group. Close Brothers is a leading UK merchant banking group providing lending, deposit taking, wealth management services, and securities trading. Established in 1878, Close Brothers Group plc employ 2,900 people, principally in the UK, are listed on the London Stock Exchange and are a member of the FTSE 250.

About the Role

The Digital Marketing Executive will be predominantly focused on supporting Close Brothers Asset Finance & Leasing digital marketing activities, assisting and implanting the delivery of the digital marketing strategy.

This is a broad digital B2B role, with a strong focus on results. The Digital marketing Executive will be responsible for driving traffic to the various websites and generating leads using a number of channels and activities, including PPC, SEO, Content Marketing and Social Media ensuring all results are measured and reported on.

Key Responsibilities:

* To assist in the delivery of the digital marketing strategy across Close Brothers Assist Finance & Leasing.

* Assist with website reporting including traffic, enquiries, channels, organic ranking, Google PPC campaign reporting, Social Media campaign reporting and ROI

* Work closely with our web, design and PPC agencies to ensure campaigns and websites are running efficiently with a positive ROI

* Create content for, schedule, monitor and report on multiple social media channels including LinkedIn, Twitter, Facebook and Youtube

* Manage, monitor and report on Social Media campaigns across various channels

* Regularly update multiple websites (using CMS) with new content

* Working closely with the Comms Marketing team to ensure events, awards, case studies, articles, and barometers are all posted on websites and promoted on social media

* Use SEO best practice to ensure all web content is optimised for organic search and ensuring no duplicate content between sites – this may include arranging for content to be re-produced where appropriate to prevent conflict

* Keep abreast of technological and other relevant digital developments and make recommendations to the business where appropriate

About you

Skills & Experience

Essential

* Ideally 2 years’ experience in a marketing role (preferably Digital Marketing)

* Experience of managing Social Media channels

* Strong communication skills, both written and verbal with ability to adapt communication style when required

* Proven ability to manage and prioritise requests working to tight timescales, whilst maintaining quality.

* Previous exposure of digital copywriting experience

* CMS experience

It is desirable that the successful would have exposure working across numerous google tools, social media and CRM/Automation tools in Digital marketing.

Education & Qualifications:

* Essential: GCSE English and Maths standard or equivalent

* Desirable: Marketing related degree or diploma or Recognised marketing qualification (CIM preferred)

Rewards and Benefits

At Close Brothers we recognise the value of a work life balance, and have put together a benefits package that reflects this.

* Discretionary Annual Bonus

* Pension – Group Stakeholder Pension Plan 5.3% employee and 10% employer contribution

* Life assurance – 4 times annual salary

* Private Medical Healthcare

* Annual Leave – minimum of 25 days as standard with the opportunity to buy up to 5 days’ additional annual leave every March

* Plus further benefits including competitive family friendly offering , information available upon request

Equal Opportunities

As an employer, Close Brothers is committed to equality and valuing diversity within its workforce. We provide equality of opportunity and will aim to ensure that no employee’s or candidates are subject to discrimination on grounds of any characteristics including but not withstanding gender, gender identity, marital status, sexual orientation, race, colour, nationality, religion, age, disability, working pattern, caring responsibilities, political beliefs

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