Marketing Automation Manager

Recruiter
ABCAM
Location
Cambridge
Posted
29 Nov 2018
Closes
27 Dec 2018
Contract Type
Permanent
Hours
Full Time
Marketing Automation Manager
Location: Cambridge, Cambridgeshire
Salary: Competitive, DOE
Contract: Full time, Permanent
About the Role:
Working within the Integrated Marketing team, this role takes responsibility for supporting the automated marketing activities across the organisation. This will support a network of Super Users based in various global locations with automation and optimisation of acquisition, engagement, conversion and retention of customers through multiple digital channels.
Roles & responsibilities:
Channel Owner:
• Creation of a vision and strategy in line with overall business goals and senior leadership team, and communication of the vision to stakeholders across the business on strategy and direction of marketing automation
• Lead the strategy and initiatives to develop lifecycle marketing, customer lifetime value and funnel optimisation
• Optimisation of key initiatives which include automated customer nurtures, identification of customer preferences through tracked behaviours, conversion and revenue generation through conversion campaigns, post-sale follow-ups, automated promotions, and use of customer data to recommend new initiatives
• Responsible for driving best practice in Marketing Automation across the international business and supporting teams to use Eloqua including training and guidance
Technical Owner:
• Ownership of Marketing Automation tools including key recommendations on development of tool future requirements, ongoing maintenance, improvements, developments and fixes
• Working closely with the business systems and IT teams to maintain and improve
Support Owner:
• Overall responsibility for the provision of templates and SOPs for Marketing Automation systems
• Support and training of Super User team to troubleshoot problem areas and barriers
Team Leader:
• Responsible for direct line reports within Marketing Automation team, providing support and coaching to encourage personal development and performance led team focus
About Integrated Marketing at Abcam:
• Our ambition is to create the most unified, seamless and engaging experience for consumers through all of our touchpoints. We define and develop the future brand strategy, ensuring clarity and consistency and relevancy of key messages to target segments.
• We then develop the most relevant content in the best format to help our consumers achieve their research goals. We drive initiatives and campaigns featuring engaging content to generate and capture new leads, then deliver timely communication to nurture them through their lifecycle as indicated by their behaviours on and off-line.
About you:
You will have an excellent understanding of B2B communication and long sales cycle marketing, including content marketing and lead qualification.
We require someone knowledgeable and confident in the use and development of Automated Email Marketing platforms, preferably Eloqua.
Experience in Life Sciences is a benefit but not essential.
The role also requires someone with strong communication and influencing skills.
You should have project management ability as well as confident presentation skills to communicate results, initiatives and projects in an engaging style.
If this sounds like you and you’d like to be a part of a fast paced, growing business with the vision to become the most influential company and best-loved brand in life sciences please apply now!
If you feel you have the necessary skills to be successful in this role click on “APPLY” today, forwarding an up to date copy of your CV for consideration in the first instance.
No Agencies please

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