Digital Marketing Manager - Online Retailer
Digital Marketing Manager - Online Retailer
£28,000 - £35,000 + Excellent Benefits
We are looking for a skilled candidate who has demonstrable track record in a digital marketing. This candidate will be excited by the opportunity to take start-up brands/initiatives or brands with high potential (but thus far limited development) and turn them into high growth and high performance areas of the business.
The candidate will be someone who believes they are ready to take the next step in their career and excel in an important management
position in a growing business.
We a privately owned business, with its core focus on the online retail of books, media and technology products to customers across the globe. Our principle marketplaces are sites such as Amazon, eBay etc. where third party suppliers are encouraged to advertise their products and make them available to the customer bases of those brands. In addition to third party marketplaces, we also run our own brands/websites spanning books & technology.
The company has grown since its inception in 2005 and now employs over 180 staff in three separate countries, shipping 10,000+ items per day to customers across the globe. The company is globally one of the top 10 largest third party sellers on both Amazon and eBay.
To continue with this story of growth and success, we require sharp, enterprising talent to help it thrive in the world of online retail which is constantly changing and where standards and expectations from the customer are continually climbing. If you think you have a passion for the cut and thrust of online retail, if you like to see your ideas being presented to management one day, and up on the world wide web the next, if you like the idea of being given the responsibility to continue our tremendous growth then this might just be the company for you!
The Digital Marketing Manager Role:
We are seeking an intelligent, highly motivated Digital Marketing Manager. They will be tasked with the following roles:
+ Taking the current marketing resources (spread through different teams) and turning them into a newly formed marketing team. The team will grow and be invested in over time against a plan.
+ To analyse our current digital marketing programmes and develop the existing marketing lifecycles to improve customer experience and marketing ROI’s for all brands. This includes further development of our personalisation programmes and liaising with our data insight team to extract the maximum value out of our “big data”, especially when that information is utilised in our digital marketing initiatives.
+ Liaising with technical, creative and analytical teams to drive through digital marketing changes. Suitable candidate will be happy to get their hands dirty in the groundwork of preparing campaigns/creative, conducting analysis, data mining etc.
+ To analyse, critique and improve upon existing social media strategies so that our customer bases remain
engaged with the business and its values.
+ To create strategies for our nascent/new brands to allow them to deliver value to the business against a roadmap/development plan. Experience of launching previous brands from scratch or from a low base is a big advantage.
+ To represent the company commercially (bidding for services or pitching for new partnerships) with clients/partners who are or may contribute to our growth strategy. Therefore will be ready to “step out of the digital box” and showcase more general marketing abilities in online and offline settings.
Skills and Experience:
+ Must have solid track record of setting up and monitoring digital marketing programmes in previous work experience, with involvement from setup right through to analysis/improvement of campaigns.
+ Must have dealt with personalised customer journey’s, setting up framework of databases so that useful information is captured and utilised across marketing programmes.
+ Will be experienced with use of Email Marketing CRM packages on a hands-on basis. Must have a “love to get hands dirty” approach and track record of having done this.
+ Have good analytical skills with ability to extract, manipulate and present data related to active/ongoing marketing/commercial activities. Strong Excel skills essential.
+ Understand SEO with previous track record of developing an SEO strategy and using tools such as Adwords, Google Analytics, SEOMoz, Kissmetrics (or other analytics packages) etc.
+ Should display a solid grasp of things such as W3C compliance and Google ranking best practice with an indepth knowledge of latest guidelines on best practice to avoid ranking penalties as well as critical factors in future proofing good SEO performance.
+ Will have run Adwords/PPC programmes in the past with a good understand of how to setup, analyse and refine bids on keywords to ensure maximum ROI.
+ Strong team player with excellent communication skills – liaising across departments and building team values to produce results required.
Interested? Apply here for a fast-track path to the hiring manager
If you have any pre-application questions please contact us first quoting the job title & ref. Good luck, Team RR.