Social And Digital Marketing Executive

Recruiter
Barrhead Travel
Location
Glasgow
Posted
07 Dec 2018
Closes
10 Dec 2018
Contract Type
Permanent
Hours
Full Time
Social Media and Digital Marketing Executive As part of our structured growth we are looking to recruit a Social Media and Digital Marketing Executive to join our growing Digital team. We are looking for an individual who can execute a full digital marketing strategy and develop, implement, track and optimise our campaigns across all digital channels. Key Tasks & Responsibilities You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Work with the Social Media and Digital Marketing Manager and the digital team to ensure campaigns launch on time, on budget and are creative and impactful. Key responsibilities include: Plan and execute all digital marketing, including social media paid advertisement, PPC and display advertising campaigns Experience working with agencies for paid searches Devise strategies to drive online traffic & engagement to our company websites Track conversion rates Optimise content across all digital channels Measure and report performance of all digital marketing campaigns and assess against goals Brainstorm new and creative growth strategies Analytical with the ability to translate stats in action plans that drive results Results driven Essential skills: Proven working experience in digital marketing Demonstrable experience delivering campaigns across social media and display advertising Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate Solid knowledge of website analytics tools Working knowledge of ad serving tools Experience in setting up and optimising Google AdWords’ campaigns Up to date with the latest trends and best practices in online marketing and measurement BS/MS in marketing or a related field Experience in travel is a plus but not essential

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