Copywriter/Marketing Executive

Recruiter
Scottish Canals
Location
Glasgow
Posted
07 Dec 2018
Closes
10 Dec 2018
Contract Type
Permanent
Hours
Full Time
We are looking for a highly enthusiastic Copywriter/Marketing Executive to assist Scottish Canals in achieving its vision through developing the ‘voice of Scottish Canals’, managing social media engagement and creating relevant, results-driven content across corporate and consumer work streams. The role is offered on a full time, permanent basis attracting a competitive salary of £25,000. Scottish Canals also offers a generous annual leave entitlement of 33 days rising to 38 after 5 years (inc. public holidays), along with enhanced company sick pay, childcare vouchers, discounted shopping vouchers, and a contributory pension scheme with up to a 10% employer contribution. Scottish Canals is an exciting, dynamic business, with a wide remit across many sectors. This provides interesting and challenging opportunities to be part of a progressive business, where we work to preserve the canals while transforming them through sustainable management, investment and regeneration! This is a Scotland-wide role responsible for generating effective, well-written content that resonates with different audiences, effectively communicates corporate objectives and achieves desired results. The post will report into the Corporate Communications Manager but work across the communications and marketing functions within the Corporate Affairs department. Key Responsibilities - Produce effective, well-crafted, grammatically correct copy that is appropriate for different purposes, platforms and audiences. - Tailor written style for different purposes, e.g. leaflets, web pages, social campaigns, letters, press releases, posters and a range of other applications that enhances/protects the reputation of Scottish Canals. - Proactively identify opportunities for new content that adds value and delivers greater results for Scottish Canals or mitigates risk. - Manage time to deliver quality output as part of wider campaigns or tasks that involve multiple team members/departments. - Project manage and plan activity effectively over varying timescales in order to deliver maximum output. - Source relevant information from desk-based research, people interviews and elsewhere to achieve desired results. - Juggle competing demands in order to meet deadlines, maximise opportunities and achieve desired results. - Respond to social media engagement from customers, partners and the public – both during and out with office hours. - Identify and implement social media, marketing, content creation trends that elevate Scottish Canals’ brand. - Evaluate campaigns/output via Google Analytics, media monitoring tools and social media platforms, such as Hootsuite. - Capture simple still and moving content for a range of uses. Skills and experience required: - Proficiency with Microsoft Office (Word, PPT, Excel) - Proficiency with video filming/editing, producing presentations/reports - Experience of using/managing social media platforms including Facebook, Twitter, Instagram professionally Personal qualities & abilities required: - Excellent written and verbal communicator - Ability to manage tasks, multi-task & meet deadlines - Valid driving licence - Scotland-wide role so willing to travel

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