Head of Sales

Recruiter
Channel Edge Media Ltd
Location
Chelmsford
Posted
07 Dec 2018
Closes
10 Dec 2018
Contract Type
Permanent
Hours
Full Time
Channel Edge Media is a cutting-edge publishing, digital and events company that showcases the very best of entrepreneurial Britain. Our outstanding team of journalists and marketing professionals are driven by creativity and a passion for the products and services that put us ahead of the game. We are currently seeking a talented and ambitious Sales & Marketing Manager to join this exciting and dynamic team.
This is a senior management position and you will be expected to work across a variety of print, digital and event projects.
Key Tasks & Responsibilities:
Management
Direct line manager to marketing assistant and sales team, when required.
Recruitment, training, work-plan and appraisal processes for relevant staff members
Ensure staff members are effectively fulfilling the objectives of their roles. Respond to daily queries/issues from Marketing , Partners, Sponsors and other departments
Assisting senior management with driving the business forward and communicating messages effectively to the rest of the business
Sales
Formulate Sales Plan with the Managing Director
Identify, drive and manage sales generation for all divisions
Plan and manage sales pipeline and sales processes for the team and yourself
Set team and individual KPI’s, sales targets and goals with the Managing Director
Manage and implement Sales Team appraisal, development and coaching
Lead, manage and motivate the Sales Team
Personally generate 35% of the overall total sales
Produce daily, weekly and monthly sales reports and forecasts as required
Contribute to the sales marketing messages and material
Train and retain sales team with ongoing training and development.
Marketing
Create, manage and promote all brands under the Channel Edge Media umbrella
Assist in creating innovative sales & marketing plans utilising direct mail, Internet, e-mail, social media, digital, offline, lead generation
Effectively communicate brand messages throughout all marketing materials
Plan and manage sales & marketing budgets
Reviewing, writing copy for sales brochures and promotional materials
Maintain, build relationships with partners to promote each brand and grow engagement
Oversee, track and measure PR activity – both online and offline
Identify and utilise cross and portfolio marketing opportunities and techniques
Communicate and negotiate effectively with external suppliers to negotiate favourable rates, whilst maintaining quality and tight deadlines
Monitor all sales & marketing responses and complete ongoing marketing analysis – during and after for all activities
Occasionally required to fulfill aspects of the Marketing Executive role; including partner liaison, data export and administrative duties
The Candidate
A sales & marketing professional with at least 3 years’ experience within a B2B publishing, digital sales, conference/events environment
A proactive, energetic and positive individual with the ability to motivate, develop the team
Strong knowledge and understanding of publishing, digital sales, conference and exhibition products, markets and brands
Ability to oversee effective campaign execution and advise the business on the best practices to drive return on marketing investment
Experience of database management preferred
Ability to manage multiple projects at the same time and have the drive and confidence to get things done under the pressure of tight deadlines
Good time management - capable of managing multiple projects and meeting tight deadlines
Excellent verbal and written communication skills
Good combination of creative and analytical skills
Excellent attention to detail

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