Market Intelligence Specialist

London (Greater)
07 Dec 2018
10 Dec 2018
Contract Type
Full Time
IKEA is a brand with many companies and people who all share a passion for our vision, business idea and culture & values. The IKEA Vision is to create a better life for the many people – our customers, co-workers and the people who produce our products. IKEA is a values-driven world leader in the home furnishing business and they are now looking for a Market Intelligence Specialist to join their service office team based in Wembley, London to cover a period of MAT leave for 8 months. Reporting into the Market Intelligence Manager, the Market Intelligence Specialist will play a key role in the UK’s market intelligence and marketing team. The Market Intelligence Specialist will be responsible for the insight process for UK & Ireland’s Life at Home programme as well as delivering the local markets & marketing teams with consumer, competitor and market insights. The overall goal of the department is to establish the IKEA brand as the preferred choice in home furnishing products and solutions that create a better everyday life for the many people.

Role Responsibilities – Market Intelligence Specialist

- Assist in delivering the Country Market Intelligence Strategy, providing key decision-makers with relevant market, brand and consumer information.

- Be responsible for the country life at home programme, providing the local marketing teams with tools and coaching, contributing towards the country understanding of how people live.

- Deliver the local market insight process, providing the right tools and coaching to the stores, contributing towards the development of the store marketing plans.

- Support the marketing insight process, by providing customer, market and competitor insight to inform the everyday and brand communications campaign briefing process as well as post campaign analysis.

- Responsible for the communication and accessibility to the market insights with the relevant internal stakeholders and external media partners

- Manage specific market and consumer research, to support the expansion and territory process

- Ensure the full appropriate use of the global insight and intelligence tools and process. Consult and support the organisation on specific local research in co-operation with global research colleagues

- Provide strategic analysis of the research findings, KPI’s and leverage consumer insights. In co-operation with key stakeholders support that conclusions are understood and used.

Required Skills – Market Intelligence Specialist

- Proven experience in the field of consumer research with the ability to deliver strategic analysis at a senior management level.

- Strong understanding of strategic planning process with either retail or agency background

- Proven experience of different research tools and methodologies

- Ability to generate insights that are clear, focused and easily usable.

- Impactful presentation, storytelling & communication skills with an ability to see the big picture

- Numeric and qualitative analytical skills

- Proven project management skills

- Strong collaborator across multiple functions

- Team player that is self-motivated and confident in supporting the marketing team with decision making

- Proven deliverance with budget management

As Market Intelligence Specialist you will thrive in an autonomous role, bringing leadership and passion in equal amounts to your role. You may have gained your previous experience as a customer insight executive, customer insight specialist, customer insight analyst or consumer research analyst. IKEA offers an exciting and empowering work environment in a global marketplace. And as the world’s leader at life at home the Market Intelligence Specialist will have exceptional opportunities to grow and develop with the brand.

Benefits - In return for your hard work and commitment our client offer a number of benefits including medical, dental and pension scheme. You will also have a number of potential routes in terms of career progression with the brand.

IKEA are on an exciting journey with a big growth agenda and an inspiring plan how to reach their goals. If you want to be part of something big, apply now to be considered for the Market Intelligence Specialist role

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