HEAD OF PORTFOLIO MARKETING, VISUAL COMMUNICATIONS

Recruiter
Lloyd Recruitment East Grinstead
Location
East Grinstead
Posted
07 Dec 2018
Closes
09 Dec 2018
Contract Type
Permanent
Hours
Full Time
HEAD OF PORTFOLIO MARKETING, VISUAL COMMUNICATIONS

£40-45k

£1200 (KPI bonus)

An exciting opportunity has become available for a Head of Portfolio Marketing to join our friendly and ambitious team. This rewarding and varied role offers the unique opportunity to take ownership of the portfolio marketing strategy and have a voice of influence in the continued growth of the business. Rewarding salary, performance related pay and great benefits.

JOB SUMMARY

To create and ensure the delivery of innovative marketing strategies and campaigns that successfully deliver the audience and commercial targets of Faversham House’s Visual Communications portfolio of events. The role includes management of a high-performing, results-focused, innovative and collaborative marketing team, and taking responsibility for ensuring team members are positive and motivated, with a deep understanding of their audiences and the most effective channels to reach them.

KEY SUCCESS CRITERIA

* Successful delivery of visitor targets (quantity and quality) for Visual Communications

exhibitions / events

* Successful delivery of lead generation targets as agreed with the Visual Communications sales

team

* Managing and motivating a high-performing team of Visual Communications marketers and

ensuring effective coordination of marketing activity across the Visual Communications

portfolio

* Understanding the needs and wants of our target audience groups through research and

behavioural analytics, ensuring we build high quality, relevant and engaged data

* Ensuring the delivery of innovative, multi-channel marketing campaigns - supported by high

quality collateral - that deliver visitor and lead targets and elevate the perception of our

brands within our target audience groups

* Ensuring all marketing activity across the Visual Communications portfolio is delivered in line

with Faversham House marketing best practice, on time and to budget

KEY ACTIVITIES

Marketing planning and strategy

Developing, implementing and owning the marketing strategy for brands within the Visual

Communications portfolio, including:

* Contributing to the setting of marketing KPIs and budgets in conjunction with the Portfolio

Director and Event Director

* Effectively using market and competitor analysis to draw insights that can be applied to

optimise the performance of marketing activity and identify new business opportunities

* Formulating a plan for continuously improving marketing data quality (audience and

commercial), data acquisition and engagement

* Overseeing the creation of a comprehensive marketing communications plan for each project, to include website creation, email marketing, social and digital marketing, telemarketing, advertising, marketing partnerships and PR as appropriate Marketing execution

* Ensuring all campaigns are executed in a timely fashion and that marketing comms plans are kept updated

* Ensuring our marketing communications are accurate, engaging and relevant to their target audience – this includes proofing copy written by Marketing Executives and personally writing copy for campaigns / collateral as required

* Ensuring all marketing design is on-brand and beautifully executed

* Ensuring optimal use of marketing channels, with particular focus on effective use of social and digital marketing channels

* Proactively initiate new marketing tactics / channels

* Ensuring all marketing activity across the Visual Communications portfolio is executed in line with Faversham House marketing best practice

* Hands-on development and execution of campaigns and tactical marketing as needed, in order that objectives are met

* Developing and manage supplier relationships to ensure excellent working relationships that deliver value for money Personal development

* Building a deep understanding of the Visual Communications market and the key audience segments that operate within it, to ensure tailored marketing strategies for engaging them

* Maintaining a strong understanding of industry wide marketing trends and best practise, including a strong understanding of social and digital marketing channels Coaching/delegating/managing the Visual Communications marketing team

* Setting KPIs for the team - linked to brand / product KPIs - and motivating them and managing their performance to ensure these are delivered

* Appropriately resourcing the team, including ensuring team members are deployed in appropriate roles and ensuring their priorities are being managed effectively

* Identifying skills gaps and training needs within the team and working with the Head of Marketing on plans to address these

* Ensuring the team are collaborating effectively with each other, the wider marketing team, and other key stakeholders across the wider Visual Communications team and beyond

* Effective delegation of tasks to the Visual Communications marketing team

* Involvement in the recruitment of new members of staff as required Sales Support

* Delivering a programme of sales marketing that supports the Visual Communications sales teams in meeting their objectives

* Attending client meetings with the sales teams from time to time, as required KPI / marketing analysis

* Closely monitoring KPIs to ensure brand marketing objectives are being met

* Ensuring all campaigns are being delivered on time and within the pre-agreed budget

* Ensuring detailed tracking and analysis of tactical activity, drawing insights from the results and ensuring learnings are applied to future campaigns to improve results

* Overseeing the delivery of effective and timely post-event reporting

* Initiating and overseeing effective, insightful and actionable research on our markets, audience groups and events to inform and enrich our brand and marketing strategies

* Other projects or tasks as necessary from time to time

LIVING OUR VALUES

Ambitious: Demonstrates bold ambitions for the brand, looking ahead to identify opportunities

to develop presence as a thought leader, considering new ideas and visions bravely, remaining

unphased by potential stumbling blocks

Creative: Evidences the ability to continuously evolve and grow, thinking differently and never

having the same problem twice

Care: Demonstrates exemplary service standards, evidences passion and drive, and always

protects the reputation and professional standards of the brand

COMPETENCIES, BEHAVIOURS & SKILLS

* Strategic vision: the ability to develop, implement and measure successful marketing

strategies

* Creativity: the ability to bring innovative ideas into campaigns

* Market and product knowledge: the ability to quickly understand audience requirements

and the role our products play in meeting them

* Management skills: the ability to inspire, coach, manage and mentor; recruit, appraise and

manage performance

* Knowledge of marketing channels: excellent understanding of a wide range of marketing

channels, including email, social media and PPC

* Communication and personal effectiveness: excellent written and verbal communication

skills; the ability to deal proactively with key internal and external stakeholders and build

relationships

* Analytical skills: able to use data insight to drive improvements to marketing effectiveness

* Organisational skills: attention to detail and effective planning and organisation

* Personal qualities: high level of integrity, driven, dynamic, focussed, approachable and

positive personalit

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