Marketing Executive

Recruiter
Bupa
Location
Manchester
Posted
07 Dec 2018
Closes
10 Dec 2018
Contract Type
Permanent
Hours
Full Time
Marketing Executive
Manchester
Fixed Term Contract – 12 months
Full Time

A bit about us
Bupa is one of the most well-known and respected healthcare businesses in the world, because what we do matters. From our contact centres to our care homes; health and dental centres to our state of the art hospitals across all four corners of the globe, every part of our operations are dedicated to our purpose of helping people live longer, healthier, happier lives. We pride ourselves on working with brilliant people who put our customers at the heart of everything they do.

About the area you’ll be working in
We have a network of Health Clinics across the UK that provide a range of private Health services such as physiotherapy, health assessments and GP appointments. Our services and treatments are available to everyone – not just those with health insurance.

What you'll be doing
As a Marketing Executive you will support the Marketing team in delivering a program of marketing communications activity to drive growth through the acquisition of new members and retention of active members.
You’ll establish effective working relationships with centre managers and operations teams to deliver to hit growth targets for new customers numbers and products. In addition to this you would support effective working relationships with centre managers and operations teams to deliver to hit growth targets for new customers numbers and products.

What’s a typical day?
You’ll use your expertise, knowledge and experience to drive local initiatives that drive new patients to the health clinics and new business against each of the health clinics product lines.

• Attending meetings to understand current up sell and cross sell activity.
• Identifying future opportunities to drive customer revenue.
• Working with a cross-functional team to deliver a program of promotion for existing and new health clinics, with a focus on ensuring these centres are flagship sites and the face of the brand.
• Supporting the Senior exec/managers in developing effective health centre design and point of sale material would form part of the role.
• Support the delivery of a retail toolkit (POS in-store) - delivering the marketing activity for a calendar of in-centre promotions which include cross sell, up-sell and point of sale

Who we’re looking for?
• You’ll demonstrate your excellent interpersonal skills, be a creative problem solver and be passionate about delivering the very best communications to our customers.
• You must have the desire to enhance and improve what we currently do well and an appetite to test and learn,
• An ability to identify opportunities for growth through campaign analysis so that we can invest in initiatives that we know have a proven ROI.
• Educated to degree level, or equivalent with some marketing experience
• An understanding of customer touch points across the whole marketing mix
• Strong planning and organisational abilities
• To have the customer at the heart of everything we do and to be acutely aware of the customer journey and what we can do to enhance the journey
• An ability to build and manage relationships with cross-functional stakeholders.
• Implementation experience in the latest tools, methods and approaches that are driving cross-channel acquisition and retention

What’s it like to work here?
As you’ll already know, we want people to ‘love working here’, so much so that’s it’s at the top of our agenda and something you’ll hear a lot about here at Bupa. We offer our people a great range of benefits, many of which are flexible and can be tailored to suit what’s most important to you. We’re a healthcare company so there’s a huge focus on our people’s health and wellbeing, supported by a healthy work-life balance and workplaces which are friendly, appealing spaces to support you to be at your best.

Our Salford Quays office is a brand new purpose-built facility which has been specially designed for modern, flexible ways of working. For non-drivers, it’s easily accessible by tram from central Manchester.

We’re an inclusive organisation that celebrates diversity and welcomes everyone – all talents and backgrounds. Bupa strives to make sure that every applicant is assessed solely on the basis of personal merit and qualifications, regardless of gender, sexual orientation, pregnancy or maternity, marital or civil partner status, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.

If you’d like to learn more, please visit (url removed)

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