PPC Manager - Automotive account

Recruiter
Creative Personnel London
Location
London (Greater)
Posted
28 Nov 2018
Closes
10 Dec 2018
Contract Type
Permanent
Hours
Full Time
PPC Manager required to work exclusively on the U.K market for a mega huge car brand. Working across PPC, Paid Social and Display and working in a team of 20 experts in a Central London location. Really good role if you are looking to not only manage accounts but also people too. Responsibilities & Key Skills Campaign Management Day-to-day optimisation including keyword research, identifying new keyword opportunities, building out new ad groups and campaigns, writing new ad copy, Running A/B tests, bid management, daily and monthly budgets and spend reconciliation Take ownership of advanced AdWords products and optimisation techniques, such as bid modifiers (location, behaviour, device), ad extensions, new products, betas Make the most of using DoubleClick Search and any other tech platform Running paid YouTube campaigns including Trueview, bumper and discovery ad formats and optimising performance over time Strategy Opportunity analysis – identifying restrictions on existing activity. Work with the Paid Search Director on the planning and forecasting for the next quarter/year Collaborating with other teams covering SEO, media buying and planning, analytics, web dev, planning etc. Feeding into the creative teams on video asset performance Technology / Reporting Look after tracking and reporting, ensuring on-site tracking and bid management tech solutions are working well. Monthly reporting via Excel, DS3 and a web based Google report Dig into data and analytics tools (Adobe Omniture, DoubleClick Search, DCM, Google Analytics and others) to identify trends and opportunities to improve the account. Other Mentoring new starters in the company by building training programmes and supporting with their development Provide regular assistance and support to other members of the search teams in the other markets. Occasionally getting involved in executing paid social campaigns Stay up-to-date with changes in the online marketing and search landscape, including tool recommendations, strategies, industry news, etc. Experience required 2+ years hands on experience in Paid Search, ideally in an agency role Solid experience in using bid management platforms (DoubleClick, Kenshoo, IgnitionOne etc.) and web analytics platforms (Google Analytics, Omniture) Proficiency in MS Office – especially in Excel and Power Point A solid understanding of the integrated Digital mix such as Display, SEO, Social and their benefits to PPC Degree or a higher education qualification AdWords certification ________ By applying for this job, you are choosing to accept Creative Personnel's Terms & Conditions. At Creative Personnel we process certain personal information about you for our legitimate business interests in order to identify and contact you about suitable positions that may be relevant to you. Details are set out in our Privacy Policy.

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