Search Engine Marketing (SEM) Executive

28 Nov 2018
10 Dec 2018
Contract Type
Full Time

Do you have a passion for beautifully designed advertising campaigns, data and getting things done?

Have you done things that others told you were impossible? Have you gone all out to get a project across the line? If you have then read on…

You'll be joining a high growth business, where innovation and dynamism thrive. Data sits at the heart of our business and informs what we do. We are already doing some great things but there is always a better way and always room for improvements and optimisations which drive change, accuracy, consistency, speed and growth.

Deploying marketing spend effectively and efficiently to acquire new customers is a key driver of growth for the business - and we are looking for a Search Executive to join the business at an exciting point in it’s journey so far.

Sitting within the Marketing function and reporting directly to the Head of Growth Marketing - the Search Executive plays an important role within the marketing team that will take the lead on managing our SEM channels, primarily paid Search and Shopping but also SEO and Affiliates. This role is ideal for someone who is motivated by the thrill of finding new opportunities to deploy more cost effective spend.

This job isn’t for everyone, or just anyone. The pace is fast, expectations are high and resources are always constrained. We’re not going to pretend it’s going to be easy. Trying to build the future is never easy.

* Manage marketing activity and campaigns across paid digital channels - Google and Bing/Microsoft Search and * Shopping, SEO and Affiliates.Own agency relationships across these channels and build a constructive working relationship with these partners
* Ensure the strategy aligns with business objectives, activity is executed in a timely manner and a you are working as a team, with the agency, to push and deliver growth in these channels in a test and learn manner
* Work with the tracking and attribution tools available to review and optimise performance of a channel and report performance right through to how it flows through to the commercial P&L
* Work to cost per acquisition (CPA) and return on advertising spend (ROAS) based models
* Continually seek opportunities to test and innovate with the intention of finding new areas where we can deploy spend at target CPA and/or deploy spend to maximise investment return ROAS
* Where required, build commercial business cases to include technical, creative or commercial requirements, (with agency support) in order to make an opportunity happen
* Network actively within the digital community in order to identify and test new innovation opportunities and keep up to date with industry developments
* Coordinate with rest of the marketing team on campaign planning and promotion of key seasonal events
* Support the marketing team and other teams across the business on ad-hoc projects where needed

Our ideal candidate will have:

* Analytical experience and/or STEM degree
* 1+ years experience within a marketing / commercial role at an e-commerce retailer, digital agency or performance orientated marketing role
* An analytical, proactive and flexible approach
* The ability to work under own initiative and thrive in a fast paced environment
* Excellent communication and interpersonal skills
* Strong attention to detail, quality and accuracy
* Experience of managing agency relationships
* Previous experience in hands on running of Adwords and other bidding tools
* Experience working with cost per acquisition (CPA) models and return on advertising spend (ROAS) based models.
* Self-motivated with a can-do attitude
* You are results focused and capable of juggling multiple priorities at the same time
* Someone who isn't waiting their turn and has already demonstrated a desire and ability to make things happen
* You are a team player who is always willing to get stuck in and help
* Able to give demonstrable examples of using data and analytics (/analytical tools) to drive precisely quantified commercial impacts
* Already a fan of the Swoon brand and spirit

* Competitive salary
* Share options programme
* Wellbeing allowance
* Pension scheme
* Private medical cover
* Perkbox voucher/discount platform
* Your birthday as an additional day off
* Increasing holiday allowance with tenure
* Friends & family discount

About Swoon
Established in 2012, and backed by Index Ventures (Deliveroo, Dropbox) and Octopus Investments (Zoopla, Secret Escapes), we’re on a mission to be a global online interiors brand; making homes remarkable through distinctive design, beautiful craft and fair prices.

We are the fastest-growing business in our space and are backed by some of the UK’s most respected VCs. We have had six incredible years and now we need to set the foundations for the next three.

Swoon is an advocate for people who believe that home is a sanctuary and has the power to physically affect our health and happiness. Our customers are stylish and savvy professionals who are time-poor but thought-rich; they demand the best out of life.

We call them Hip & Humble, the obsessive creators of homes that constantly evolve with ideas that are as unique as their owners.

Swoon’s business model helps to fulfil the interior desires of the Hip & Humble. Our Fast & Responsive Design Process enables us to launch new designs every day, initially in a small batch. And our direct-to-consumer brand, without the traditional retail overheads, ensures our designs are not only distinctive but affordable too. We use real-time sales data to test demand very quickly and then scale production on only the most popular pieces.

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