Sr. Marketing Specialist
We are seeking an experienced Sr. Marketing Specialist at our site in Edinburgh. BASIC SUMMARY: Support the development and implementation of marketing plans for the safety assessment and laboratory sciences businesses to achieve operational goals and ensure a high level of responsiveness to internal and external clients. ESSENTIAL DUTIES AND RESPONSIBILITIES: Work collaboratively with the marketing team to develop and produce collateral and/or digital content representative of our safety assessment and laboratory sciences services. Assist in the implementation of tactical marketing plans to support and achieve business goals and objectives Organize and manage trade show duties and representation for an assigned business segment and/or site on a global basis. In conjunction with Marketing Managers, Account Managers and operational staff as necessary, co-ordinate client facing events such as webinars, workshops and seminars. Develop and manage content for invitations and landing pages relating to webinars, workshops, and conferences Assist in the maintenance of content on website landing pages and work with Marketing Support team to upload new resources to relevant pages Work with the marketing managers to develop and maintain a social media strategy Develop and manage content for invitations and information webpages to webinars and conferences Perform all other related duties as assigned. QUALIFICATIONS: Education: Bachelor’s degree (B.A. /B.S.) or equivalent in marketing, business or related discipline. Experience: 5-6 years related experience in marketing or customer service with strong project management skills.