EMEA Market Research Manager

Recruiter
McGregor Boyall
Location
High Wycombe
Posted
27 Nov 2018
Closes
03 Jan 2019
Contract Type
Permanent
Hours
Full Time
Market Research Manager - Business Intelligence - Market Research - Insights - Analyse Market trends - BHBIA AER Reporting - ABPI - Excel - Powerpoint - Word Our well known healthcare client requires a Market Research Manager to work alongside the Business Analytics team to provide business insights, delivering actionable recommendations and contributing to competitive advantage. Key Responsibilities: Commission research to provide customer and market insights for UK brand teams to develop strategy and plans and assess effectiveness of promotional effort Analyse market and competitor intelligence and provide market and customer insight and communicate recommendations to brand teams and senior leadership with an appropriate level of detail Engage with BI functional network (Business analytics, EMEA) to consolidate insights from multiple data sources and leverage EMEA wide research for use in the UK Lead companywide market research projects and/or be the subject matter lead for the UK Conform to; APBI code of practice, BHBIA Legal & Ethical Framework for Market Research (including Data Protection Act), EMEA and UK SOPs for MR and pharmacovigilance & PRP requirements Required Skills: Significant experience working as a Market Research Manager Excel, Powerpoint, Word Knowledge of British Healthcare Business Intelligence Association, Framework for Market Research Knowledge of appropriate agencies suited to specific market research Technical knowledge about market research; qualitative, quantitative, questionnaire design, bias, sample size, appropriate technique to achieve research objectives Knowledge of compliance requirements for UK market research projects Qualifications BHBIA AER Reporting (annual) and BHBIA Legal & Ethical Guidelines certificates (annual) British Healthcare Business Intelligence Association ABPI Association of British Pharmaceutical Industries McGregor Boyall is an equal opportunity employer and do not discriminate on any grounds.

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