Marketing Manager

London (Greater)
13 Oct 2018
30 Oct 2018
Contract Type
Full Time
Interim Marketing Manager- 6 Month Contract- Mayfair

£180-£200 per day

We are looking for a confident marketing professional with strong, relevant experience to manage and deliver all aspects of a National Events marketing campaign. You will be an integral part of a small but growing team working on a dynamic and ambitious event.

You will initiate and manage relationships with an international network of leading stakeholders including makers, brands, publishers, members clubs, hotels, concierge services, museums, cultural organisations and embassies.

This role will require you to work with flexibility, energy and commitment.



* Work closely with the Managing Director to develop and implement the marketing strategy for 2019.
* Manage the production, proofing, securing competitive print quotes and ensuring timely delivery and distribution.
* Manage the production, distribution and installation of other printed collateral and signage.
* Increase audience numbers to events and ensure the quality and relevance of visitors.
* Create a newsletter schedule, manage copy, co-coordinate content and ensure timely publication.
* Extend digital reach and build newsletter subscriptions.
* Develop and implement a VIP/influencer strategy and programme.
* Develop new media and promotional partnerships, exploring collaborative opportunities, competitions and digital and print contras.
* Work closely with the team to maintain existing relationships with a wide range of partners, organisations and individuals.
* Liaise effectively with design agency, printers and PR agency.
* Manage paid and contra advertising


* Manage the update and relaunch of the website
* Maintain and update website as new information or imagery becomes available using the CMS
* Process and edit images
* Develop partner/exhibitor section on website
* Develop and implement strategic, multi-channel social media campaign and report on impact/engagement.


* Act as the main point of contact for the PR agency
* Co-ordinate the scheduling of interviews, film and photography as required
* Liaise with the PR Agency as necessary on press briefings, tours and other relevant events
* Co-ordinate content for press releases

Essential skills and experience:

* At least 3 years marketing management experience with a track record in a similar event/festival environment
* Strong understanding of digital and social channels
* Demonstrable experience of print planning and production
* Experience of developing contra partnerships
* A keen organisational sense with meticulous attention to detail
* A sound ‘creative eye’ (the role will involve some basic design work)
* Experience of using a content management system for websites
* Strong commercial awareness
* Experience working with a range of software including MailChimp, Mac/Adobe Creative Suite, In Design, Photoshop and Microsoft Excel/Office
* Ability to manage multiple priorities, work to deadlines and stay calm under pressure
* Strong interpersonal skills with excellent verbal and written communication
* Ability to think clearly and solve problems effectively
* An understanding and commitment to the vision and work of London Craft Week and a passion to play a key role in shaping the company's success

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