Developer Marketing Manager

London (Greater)
12 Oct 2018
17 Oct 2018
Contract Type
Full Time
*About Silverfin*
Silverfin is a B2B SaaS company disrupting the financial software space and regarded as the “Salesforce for financial data” by TechCrunch.

Silverfin was founded in 2013 to tackle the widespread frustration of finance departments and accountancy firms. For many, working with financial software means having to wrestle with a tangled web of legacy financial software tools, applications and countless Excel spreadsheets!

Our revolutionary cloud-based software tackles and simplifies the complexity, giving businesses a precise, real-time view of their financial data in one place. We have no solid competitors and already support over 500 accounting firms, including firms such as Deloitte, to serve over 150,000 end-clients directly via the Silverfin platform. We are true disruptors in the fintech space, empowering accountants and finance professionals everywhere with a lot of room to grow further!

*Marketing @ Silverfin*
Silverfin is scaling internationally, and the marketing team is crucial to this growth. We are looking to build a high-performing multi-disciplinary team that can:
*Work across the organisation
*Build the brand and make the product shine
*Drive quality inbound leads

As we continue our aggressive expansion plan, our goal is to build a ‘best in class’ practice. Consequently, we’re looking for fearless, ambitious candidates with a growth mindset.

*Who are we looking for?*
We are looking for a Developer Marketing Manager that can reach and influence the developer market within the accounting software industry and broader fintech space. You will be responsible for creating and executing plans to drive awareness, engagement and usage of the Silverfin platform among the developer community.

*The developer community has the ability to help transform the fortunes of Silverfin and significantly contribute to its growth
*The innovation that the developer market can bring to the accounting and finance industry is substantial if they are given access to a platform and tools from which to build
*Silverfin will therefore have the ability to scale further and help create and deliver exciting new products and solutions that can be developed, used and re-sold in the market place, making these innovations available to a growing global community of fintech builders, and accounting businesses.

*Designing & implementing innovative growth strategies to target developers and influencers
*Designing a programme to take users through a journey from curious to active to advocate to evangelist
*Executing a promotional strategy to deliver high-impact results and ROI
*Identifying and working with bloggers, influencers and communities to help extend and optimise reach
*Devising a programme of industry events, seminars & tech meetups, and act as Ambassador
*Developing the digital tools and user journeys to maximise engagement and usage of the platform
*Developing demos, creating content and building case studies
*Monitoring, optimising and cultivating the user experience to deliver positive lifetime value
*Delivering key product Insights to inform roadmap (in partnership with engineering/product teams)
*Working with internal engineering/product teams to problem-solve for hard challenges and turning that into communicable content for marketing purposes
*Working with the Director of Marketing and the co-founders to feed into enterprise-level storytelling and PR, content and corporate communications

*Digital marketing experience, particularly in developer markets with platform-driven acquisition
*Campaign oriented: Results-driven; focus on ROI and reducing CPL
*Technically-minded, familiar with open source technology and APIs
*Ambitious, innovative and creative with the confidence to be bold when needed
*Autonomous and self-driven - can develop and manage own projects with minimal supervision
*Excellent english language written and verbal skills
*Previous experience of working in a high growth company
*Experience with scaling into new markets
*Presenting skills – at all levels
*Knowledge of the accounting industry
*Deep technical knowledge of open-source technologies and applications
*Dutch/French speaking/writing skills
*SaaS-based experience

*Our Offer*
*A competitive salary with additional benefits

*An office space in Shoreditch, located right next to Boxpark
*The opportunity to work for a fast-growth, exciting and evolving company
*A stimulating working environment with passionate like-minded colleagues

*Endless supply of excellent coffee, fresh fruit and... drinks on a Friday

*The Future*
This is an exciting time for us! We raised $4.5m in a Series A round led by Index Ventures, a leading VC behind many well-known successful start-up brands. Our plan is to accelerate product development and build our global presence, starting in the UK, which will become our commercial hub!

“Ultimately we’re building a central nervous system for financial advisory and services firms, paving the way for us to become the first real-time monitor of businesses’ financial data.” - Silverfin co-founder Joris Van Der Gucht.

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