Global Content Marketing Executive

12 Oct 2018
17 Oct 2018
Contract Type
Full Time
WANTED: A world-class marketer who is a cracking-good copywriter, a content magician and a social superstar to drive the strategy, planning, development and delivery of how Unruly engages and retains its customers globally. They will be digitally savvy with deep experience of social media and content creation that drives engagement. Creation and execution of a social media and content strategy will be key to the role.

This commercially aware person will be hungry to develop their content skills and build their marketing knowledge. They will collaborate with the Business Development and Commercial teams to promote Unruly products and services across multiple marketing touch points.

This person will be highly creative, with the brainpower to turn data into compelling insights and craft engaging stories across different platforms where Unruly can inspire and shape industry conversations.

Reports to: Global Communications Director

About the role: Mission

Leverage content and social to engage with Unruly customers and the wider advertising and publishing industry through a variety of content-driven marketing tactics.

About the Role: Key Relationships

Global Communications Director
Global Customer Acquisition Manager
Global and local marketing teams
Country Managers
Business Development Team
Commercial Team
Operations Team
About You: Experience

You must have:

Experience in social media strategy, management and execution.
Experience of copywriting across the marketing mix, including sales collateral, case study materials, whitepapers, blogs and thought leadership pieces.
Experience of planning and executing content marketing campaigns.
Experience of working across marketing and commercial teams to drive integrated marketing strategies to grow revenue from existing clients and drive new business.
Experience of using different tools and tactics to engage customers
About You: Skills

You must be:

A content creator – excellent copywriter who can adjust collateral for different audiences and different purposes
Creative – strong ability to think creatively and come up with creative content solutions that will drive engagement
Accountable – ability to drive customer engagement plans from start to finish, delivering high quality outputs on time
About You: Behaviour

You must be:

Collaborative – able to work constructively with other teams to get the job done
Agile – able to respond to last minute changes and proactively drive product launches at extremely short notice
Joined-up in your approach. You can pull multiple moving parts of a marketing campaign together
Well organised time manager – able to keep the plates spinning whilst delivering sparkling copy and content on time
The WOW Factor

We’d love it if you:

Have experience of working in a busy commercial or sales driven environment, are highly numerate and able to work with data to inform commercially-successful content strategies.

Have ad tech experience.


Customer Engagement Strategy

Develop and in-depth understanding of our customers/audiences
Develop and execute a global social media and content strategy
Partner with our Operations Team to discover what customers love about Unruly and how we can improve our customer service
Apply our customer personas to better target collateral materials

Feed intelligence from Commercial teams back into our collateral
Create custom collateral for sellers and for key accounts (case studies, white papers, videos, internal comms, proposals). Socialise them around the world so that every sales team in every country has access to them and work with regional teams to localise materials
Write copy for landing pages and email campaigns, working collaboratively with our customer acquisitions manager
Use a variety of marketing tactics (online and offline) to grow customer loyalty
Partner closely with the Senior Events Manager and Local Marketing Directors to make sure that we are maximising the effectiveness of our events
Circulate regular reporting/KPIs and learnings on social media engagement and other key stats

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