SEM and SEO Manager

Recruiter
Evendo Online
Location
London (Greater)
Posted
12 Oct 2018
Closes
17 Oct 2018
Contract Type
Permanent
Hours
Full Time
*What is our purpose in this world?*

*events,efficient,easy*
Evendo redefines the way we plan and do events. Think “Booking.com for events” with a built-in planning tool on top, and an app-based assistant guiding participants through the actual events.

Evendo is the world’s first end-to-end event platform, facilitating effortless planning, streamlined booking, and the seamless execution of events, through its innovative and intuitive design. There is currently no identifiable match or competition to Evendo worldwide.

*The opportunity*
This is an exciting time in our history and we are now looking to scale quickly. For the right profile, it is a great time to join and be part of an amazing journey. We are looking for a superhero with online acquisition powers and with an interest in the event market to join our team and be our SEO & SEM expert.

*The profile we are looking for*
This is a pivotal role and involves working as part of the Content Team been responsible for the production of soft content (smashing landing pages which will increase conversion), and alongside Analytics Team being responsible for driving increased qualified organic traffic on Evendo.com using best practices and up to date technologies.
You will develope a clear SEM strategy and executing on this - showing clear ROI.

*Main responsibilities*
* Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
* Track, report, and analyses website analytics and PPC initiatives and campaigns;
* Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
* Optimize copy and landing pages for search engine marketing;
* Perform ongoing keyword discovery, expansion and optimisation;
* Research and implement search engine optimisation recommendations;
* Research and analyse competitor advertising links;
* Develop and implement link building strategy;
* Work with the development team to ensure SEO best practices are properly implemented on newly
developed code;
* Work with editorial and marketing teams to drive SEO in content creation and content programming;
* Recommend changes to website architecture, content, linking and other factors to improve SEO
positions for target keywords;

*Role requirements*
* Proven SEO experience;
* Proven SEM experience managing PPC campaigns across various search engines;
* Solid understanding of performance marketing, conversion, and online customer acquisition;
* In-depth experience with website analytics tools (e.g, Google Analytics, Tag Manager);
* Experience with bid management tools;
* Experience with A/B and multivariate experiments ( e.g, Optimizely);
* Working knowledge of HTML, CSS, and JavaScript development and constraints;
* Knowledge of ranking factors and search engine algorithms;
* Up-to-date with the latest trends and best practices in SEO and SEM;
* No 9 -to-5 mentality.

*Evendo is looking for a special “you”*
* you want to succeed and have a high personal drive.
* you are a go-getter and see opportunities rather than obstacles.
* you are a no-quitter and don’t stop until you have reached your goal
* you are aware of the consequences of producing sub-standard and you do not want to put your colleagues in a position, where they will have to deal with your mistakes
* you are aware that making a wrong decision is better than making no decision – and just as you will be ready to do whatever it takes to help and assist your colleagues if they fail, you expect the same from them
* you are a team-player and you know that no company is stronger than the weakest link (and you don’t want it to be you).
* you have the guts to speak up and the courtesy to know when to shut up
* you keep your promises
* you are flexible and want to expand your horizon by learning new things all the time
* you raise your hand first when a new task is given to the team

If you recognize yourself in the above and want to be a part of a journey conquering the world, we will be looking forward to welcoming you in Evendo.

*About Evendo*
Evendo was founded in 2015 by experienced entrepreneurs with several international success stories – including the Sitecore growth phenomenon.

Evendo has been testing the Danish market since August 2016. During this period, Evendo has easily become the largest and fastest-growing event portal in Denmark with an impressive customer-base and a rapid increase in market positioning. During the first year of operations, more than 50,000 event experiences were booked through Evendo.

The parent company, Evendo AB, is listed on the Swedish stock exchange ‘Spotlight Stock Market’.

*Working environment:* international team / ambitious start-up organization
*Office location:* Canary Wharf London
*Spoiler alert:* dogs bellow 5kg will be daily at the office.
*This is not a job suitable for: working from home, freelancers, consultants, digital agencies*

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