Marketing Manager

Recruiter
Startupbootcamp InsurTech
Location
London (North)
Posted
12 Oct 2018
Closes
17 Oct 2018
Contract Type
Permanent
Hours
Full Time
Startupbootcamp InsurTech in London is recruiting for its Marketing Manager to continue building and executing a world-class marketing strategy to promote entrepreneurship and corporate innovation. As Startupbootcamp InsurTech moves to a new InsurTech program model, this role will be heavily focused on brand awareness, thought leadership, and ecosystem building.

Experience and skills required:

● Three+ years’ experience in marketing, community engagement, and social media management.
● Experience must cover both digital and offline marketing channels.
● Ability to understand internal and external stakeholder objectives in order to
engage in strategic planning and execution.
● Ability to execute a marketing plan, including website management, effective
usage of social media, and copywriting.
● Ability to craft and distribute impactful content in English (editorial, video, audio,
etc.) - evidence of this desirable.
● Ability to leverage various platforms and tools (e.g. Campaign Monitor,
Wordpress, Eventbrite, etc.) to sustain community engagement.
● Passion for storytelling and working with startups and innovative corporate
partners.

Responsibilities will include:

● Working under the direction of the Communications Director and the London Program Director to refine and execute a world-class marketing strategy.
● Growing engagement with stakeholders in the insurance and technology
ecosystems - Raising awareness of the brand and creating opportunities for meaningful engagement with key stakeholders within the wider ecosystem (startups, mentors, corporates, investors, members of the government, innovation hubs, academic institutions, etc.).
● Brand awareness and outreach through events - hosting relevant ecosystem events with external audiences, this involves events specific to the new program and delegation visits.
● Assessing and managing partnerships where necessary - creating opportunities to engage with the marketing department within relevant partners in a way that generates maximum value for our community, introducing relevant stakeholders to program leads
● Working with the Communications Director to find opportunities to represent the brand externally, raising awareness of our brand and creating opportunities
through external events, partnerships and speaking engagement opportunities
for MD’s, participating conferences and networking opportunities
● Managing program marketing activities – creating outreach and marketing content for newsletters, events, social media channels, blogs, and thought
leadership opportunities.
● Supporting the team in a wider range of other tasks when required, including
mentoring and training of interns.
● Working within a set budget while ensuring that the marketing strategy is
successfully executed.
● Working with our corporate partners’ marketing and communication teams to
promote their brand and associate them with the innovation work we will be
undertaking with entrepreneurs and startups.
● Working closely with key stakeholders within the community to promote strategic
initiatives.

Working hours: 9am – 6pm, Monday – Friday, with flexibility for evenings and weekends when rarely necessary.

Salary + bonuses

Please send a cover letter and CV telling us why you are the best person for this role.

About Startupbootcamp Colab InsurTech
Colab is an innovation program for mature markets. It provides established industry players early access to relevant growth stage companies. Through a theme based approach, Colab is designed to equip corporates in mature markets with the capability to create engagement and solve real business problems. Created in 2017 by the founders of Startupbootcamp FinTech, and powered by a global network of entrepreneurs, partners and mentors, Colab brings together enterprise-ready businesses, industry leading companies, investors and mentors in a new format.

About Startupbootcamp
Startupbootcamp InsurTech is part of Startupbootcamp, the award-winning global network of industry-focused accelerator programs, and home of Hartford InsurTech Hub. With 20+ programs in Europe, Asia, North & South America, MENA & Africa, selected startups gain access to the most relevant mentors, partners and investors in their industry. For more information visit: http://www.startupbootcamp.org

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