Product Marketing Manager - BRISTOL

London (Greater)
12 Oct 2018
17 Oct 2018
Contract Type
Full Time
About The Role

Reporting to the Director of Product Marketing, you will be responsible for the creation and management of Polecat’s various sales enablement and product collateral materials; play a key role in the successful creation, communication, launch and go-to-market strategies of Polecat’s new products/features and be responsible for the discovery process and identification of opportunities that Polecat’s products will solve in the reputation management space.

You will be a cross functional leader that uses their communication skills to bring together stakeholders across the company. You will also be a key content creator, helping prospects in their buyer-journey, and be an evangelist to grow awareness in Polecat’s offering. This is a critical role at the heart of Polecat’s go to market operations from product development to marketing to sales.


Value Proposition Messaging
Define product value proposition, key benefits and target audience, based on market and competitive analysis.
Work with customers, prospects, and Polecat’s stakeholders (product, sales, support) to develop messaging to communicate our value proposition and product capabilities.
Drive messaging strategy through marketing assets (e.g. website, content), sales collateral, and prospect and customer interactions (e.g. sales meetings, demos, trials).
Be plugged in to wider tech industry trends; gather competitive and market intelligence and implement those findings into future development and marketing strategies.
Sales Enablement
Product launches and roadmap input
Content marketing


BA/BS or equivalent. MBA preferred.
Experience within SaaS/Enterprise market would be an advantage.
2+ years experience in Product Marketing.
Previous experience within the Big Data, Media Intelligence or Corporate Reputation space.
Excellent written and verbal communication skills. Need to share strong portfolio of product marketing content (e.g., sales collateral, blog posts, product videos, public speaking events etc.).
Strong cross functional leadership experience with examples of working effectively with product, sales, and support/customer success.
Strong analytical and quantitative skills to create content from Polecat’s proprietary “insight” data set and evaluate the performance of product marketing activities.
Experience performing market research and building competitive analysis.
Past experience with marketing automation solutions such as Typeform, Intercom, SalesForce etc.
Comfortable with technology and the ability to articulate the business value delivered by technology solutions.
Great eye for customer and market dynamics.

About You

Positivity, confidence and drive is a must.
Self directed, professional, team player.
You know how to work in startup mode. You’re able to remain adaptable, flexible, and work cross-functionally and be comfortable with ambiguity
Passion for sales, marketing and product
Hungry to develop your career and be world class at what you do.
Excellent interpersonal skills and the ability to build relationships with a wide variety of people, in particular with remote teams.
Ability to manage multiple projects in a fast-moving and dynamic environment.
Able to input into a multifunctional team; not afraid to question and offer alternatives.+


Polecat is a team of passionate professionals focused on creating exceptional solutions and experiences for our customers. Equally, we have a focus on creating an environment of trust and collaboration that is a fun, flexible and supportive place for our team to thrive, grow and succeed. Successful team members at Polecat have high levels of passion and personal accountability. We work hard, enjoy what we do and are rewarded for results.

Annual Leave (25 days – increases with tenure)
Bank holidays (8 days - in addition to Annual Leave)
Enhanced sick time (10 days)
Pension plan scheme with employer match
Eye Care Voucher Scheme
Flexible office environment
Casual work environment
Pet friendly offices (clean, trained and well behaved dogs)
Great team environment – we’ve here to help provide everything you need to be successful!

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