Head of User Acquistion

London (East)
12 Oct 2018
14 Oct 2018
Contract Type
Full Time
Memrise is an award-winning language learning system with over 35 million users. Specialising in combining cognitive science, powerful tech and entertaining content, Memrise makes language learning genuinely recreational. We offer 200 language combinations across 24 languages on our website, iOS and Android apps. By leveraging lots of brain science and plenty of humour, we’re striving to enrich people’s consciousness and help people achieve confident, real-world language skills in just a few short months.

We’re exceptionally humbled to have been recognised for our hard work and dedication to transforming the way the world learns languages. We were awarded “Best App of 2017” at Google I/O and featured prominently this year at Apple’s WWDC. We work closely with both Google and Apple and are one of the top go-to developer partners when they launch new features on iOS and Android.

We are looking for a User Acquisition Lead to help us grow even bigger and teach millions more people a new language. You will build and manage the team capable of dramatically growing the rate of new user acquisition at Memrise across a multitude of channels, both paid and organic. This will require hardcore execution as well as high level strategy and opportunism.

You will be responsible for:

Taking control of UA on a product that has had explosive organic growth and is now starting to grow paid UA
Maximising installs
Ensuring we hit our ROI targets and our spend targets on paid acquisition
Maximising organic installs and signups (web) through SEO and ASO
Identifying new platforms for direct response advertising
Designing and growing the UA team (inhouse and outta house)
Reporting weekly on all UA execution vs targets

Ideally you will have some or all of the following:

Strong analytical skills, ability to compile, analyse and make decisions off large datasets
Strong Excel skills
Proven expertise in media/advertising across digital channels (search, social, display, retargeting, content, affiliate, ATL etc.)
Proven track record in ad management interfaces and bidding tools (Google, Bing, Facebook/Instagram, Twitter, LinkedIn, Programmatic Ad Tech platforms)
Experience in performance marketing optimizations, experiments and execution
Experience with integration projects for data pipelines and platforms to set up accurate reporting and tracking flows
Experience in targeting international markets and non-English speaking audiences
Experience in working with apps and subscription models
Highly self-motivated, able to work with both extremely creative and methodological people
Experience in collaborating across marketing, product, and technical functions
Experience in managing people
Excellent verbal and written communication skills


- A fully paid Memrise account, of course
- Share options, so you can retire on an island
- Breakfast (the most important meal of the day)
- Snacks (the most enjoyable meal of the day)
- A startup-suitable array of teas and coffees
- Team lunches recklessly often
- Language classes with in-office tutors
- Pet friendly office and pet-petting colleagues
- Tax-free childcare scheme
- Cycle-to-work scheme
- 50% off a PureGym membership
- Private health insurance
- Budget for training, conferences and books
- Flexible working options (timewise, plus we have standing desks)
- And plenty more fun you’re welcome to ignore, including: team vacations, painting, meditation, yoga, football, dodgeball, running club, board games, and boxing classes.

We’re an equal opportunity employer. If it’s okay, we’re not going to list examples of people and groups we don’t discriminate against. We don’t discriminate, full stop. We celebrate.

Salary: Competitive

ocation: London

Closing date: September 20th 2018

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