CRM Casino Executive

Game Theory Research
12 Oct 2018
10 Nov 2018
Contract Type
Full Time
*About Game Theory Research*
Game Theory Research is a full-service digital marketing agency that specialises in using cutting-edge techniques to research, acquire and engage with cryptocurrency audiences. We combine world-class data scientists, industry-leading marketing specialists and creative UX professionals to create compelling experiences and advertising to target the most fascinating new audiences of the present day.

*The Opportunity*
This market-leading business has experienced triple digit growth since inception and is looking for marketers with a similarly successful profile to help continue this growth. This is an opportunity that offers a career without any ceiling (glass or otherwise) in return; those recruited into this position will be expected to be running teams in the next three years. The varied experience on offer, working across multiple teams, makes this an ideal role for an ambitious future Head of Marketing.

*Job Description*
Under the direction of the CRM Manager, the CRM Casino Executive will take an active role in the CRM strategy by contributing their own ideas and projects. From this strategy, they will also be expected to take the lead on some projects to ensure that delivery is on-time and all criteria are met.
They will also be responsible for delivering a best-in-class Casino CRM plan across the customer journey using the range of customer touch points available to them.

*Primary Responsibilities*
* Planning a long-term successful marketing strategy, while delivering a best-in-class Casino CRM plan
* Manage projects to completion ensuring that all preset criteria have been met
* Work with the design team to create content and write copy for these campaigns
* Analyse all results against the targets to deliver clear and concise reporting
* Excel in a self-managed, team environment, working pragmatically across geographies and with teams of different disciplines

*Success Criteria*
* Increasing the retention rates and average turnover per user for Casino customers
* Improving the open and engagement rates of all customer communications

*The ideal candidate will have...*
* Strong academic record to degree level
* Ambition, with a desire to lead their industry in what they do
* An understanding of online Casino is a must
* Must have the ability to communicate at all levels of the organization, both verbally and written, in English.
* Experience working in the Casino industry is considered valuable

*Salary and Progression*
We offer a competitive compensation package based on experience and, most importantly, a structured training program that offers regular promotion opportunities in-line with development.

*Employee Perks and Benefits*
* Rapid career progression - if you’re good enough to do a next level role, we’ll put you there straightaway
* Collaborative work environment, across 5 different geographies
* Weekly team lunch paid for by company in various restaurants around Shoreditch
* Regular team building events: yoga, gym sessions, football, casual drinks, parties, games and strategy sessions
* Regular office fruit, snacks and drinks - free for all to take
* Big screen TV in office to watch major sports events
* Private Health insurance package provided by the company

*Application Details*
This is a full-time position based in the company’s London headquarters, near Liverpool Street.
Interested candidates should submit a completed CV and cover letter to Game Theory Research.

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