Inbound Lead Generation Specialist

12 Oct 2018
17 Oct 2018
Contract Type
Full Time
HowNow is disrupting digital learning and enabling educators of all sizes to monetise knowledge. We’re a funded startup that has been recently ranked top 100 startup in the UK, with hundreds of educators using our software in over 30 countries.

We’re now looking for a Digital Marketing lead with hands-on expertise in acquisition marketing to join our team. If that’s you, then you will be responsible for our digital marketing strategy, day-to-day management of various paid digital channels including SEM, Display, Retargeting and Paid Social. This is a key role contributing hugely to the success of the company.

*What you’ll be doing*

* Develop, own and communicate search, display and paid social acquisition strategy.
* Manage copy, creative and landing page testing schedule to drive improved campaign results
* Manage paid media budget and forecast revenue from acquisition channels
* Develop direct response marketing funnels that effectively convert a lead into a customer within a short time frame.
* Effectively track and measure impact of marketing activities and take a data-driven approach to adjust strategies and tactics.
* Reporting on progress against goals and relevant marketing metrics including acquisition funnel metrics and campaign performance.

*What skills you need*

* You have 2+ years of experience in digital marketing, and are proficient in using digital channels to drive ROI, preferably in the SaaS/Information space.
* You know the best practices and trends in digital marketing, particularly Paid Social and SEM, and understand how to build and convert a digital audience
* You’re comfortable with numbers and interested in turning data into actionable insights
* You’re detail-oriented and can successfully manage multiple projects simultaneously while meeting deadlines
* You have exception oral and written communication skills
* You are an innovative thinker that can seek out areas of opportunity and solve problems.
* A history of working hard and getting results.

*What you get*

* A competitive salary with commission
* Work directly with the founders who have built a startup that has been awarded Business of the Year, named Top 100 Startup in the UK and have been recognised by Virgin Media Business as one of the most innovative founders in the UK.
* Generous holidays
* Shares in the company
* Work with a passionate team of hustlers changing the way the world learns.
* Weekly socials and monthly team activities.
* The satisfaction of building something that matters and spending your time in a meaningful way.

If reading this post has got your excited, send us a message with your CV, an amazing cover letter of why you’re the one for the job. Be creative!

Similar jobs

Similar jobs