Marketing Executive

City Relay
United Kingdom
12 Oct 2018
17 Oct 2018
Contract Type
Full Time
City Relay is a rapidly growing vacation rental company providing Airbnb management services based in London venturing also in property acquisition, development and management. We have grown massively over the last years and looking forward we are aiming to be industry leaders soon. With our main office in the heart of vibrant Portobello market and a 24/7 Reception Desk for all our guest in Earls Court, you will be working in and vibrant role!

City Relay is looking for a Marketing Executive to drive our lead generation strategy and build a robust marketing strategy alongside the Director of Sales and Marketing.

Let’s talk about you. You are the person who has initiative and creativity understands the idea of a start-up and executes marketing campaigns and projects.

You love data analytics and have a knack for creating elegant dashboards to display KPIs. You are always evolving your search strategies based on current performance and market trends.

Main responsibilities:
Create innovative marketing campaigns in search for new leads
Supervise a team of two interns in marketing, provide training and guidance to them on a daily basis and delegate tasks
Monitor all social media activities, organic, and paid search channels ensuring regular relevant and engaging content is being produced by the team
Engage our audience, look at innovative ways for us to reach our customers
Creating both online and offline marketing collateral
Create a suite of content that should include:
Monthly Email newsletters
Social media: Linkedin, Facebook, Instagram
Develop marketing campaigns to achieve agreed targets and take into consideration the full marketing strategy
Build a strong set of data to show the effectiveness of campaigns and where to further invest the marketing spend
Produce engaging content emails to generate leads and strengthen brands social platforms and increase interest and engagement across all platforms
Develop partnerships with brands in order to boost host acquisition and guest experience
Responding to the reviews of our guest on different platforms

Person Specification:
1+ years' experience managing social media channels and digital marketing experience (startup experience is desirable)
Bachelor's degree in Business, Marketing, Mathematics, Economics, or a related field
Excellent English communication skills, both written and verbal
Knowledge of the Google Suite including Analytics and Adwords
Knowledge of display advertising and social media pay per click
An understanding of SEO fundamentals
Good working knowledge of Adobe Photoshop and InDesign
Ability to prioritise and work towards deadlines
Pride and attention to detail in their work
Firm understanding of Wordpress and confident in creating basic pages
Experience working with email marketing platforms including Mailchimp
Ability to think ‘outside the box’ and develop new marketing strategies to increase the performance of both the host and guest acquisition
Passion for Airbnb industry is a plus

Experience in a fast-paced start-up experiencing rapid growth
Competitive salary depending on experience
20% discount on all our services for friends and family
Exciting work in a unique industry
Opportunities of self-development, learning as much for the industry
A fun, relaxed and enjoying work environment in Central London
Supportive, friendly, multinational passionate young team
Social nights for team building

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