Partner Marketing Manager

London (Central)
12 Oct 2018
17 Oct 2018
Contract Type
Full Time
*About us*
At GoCardless we’re looking to scale from processing nearly £5 billion a year to over £10 billion. Our vision is to build a global connected payments network, making payments simpler no matter what country you're in or what software you are using.

GoCardless is building the world’s first payment network for bank-to-bank payments, to rival credit and debit cards.
Our mission is to break down barriers, so businesses can take payments directly from customers’ bank accounts, anywhere globally, in any currency.

Our strategic partnerships with market-leading billing platforms such as Zuora, Salesforce and Chargebee have been critical to our success in reaching over 40,000 business and will be key to our future success both locally and globally.

As part of the next phase of expansion we are looking for a bold, smart and versatile Partner Marketing Manager to drive and grow our global marketing initiatives with our key strategic partners.

*The role*
In this role you will plan and deliver partner marketing programs for global partners in the Mid-Market & Enterprise sectors, such as Zuora, Salesforce & Chargebee. You will work directly with the partners to define global, regional and local partner marketing plans, including events, webinars, content, sales enablement materials and customer case studies.

You will work closely with the wider partnership team to understand the overall strategy of the partnership, product capabilities, and how partner marketing activities can support the broader partnership.

The ideal candidate has a passion for technology, an entrepreneurial spirit, and a successful track record developing co-branded materials and campaigns with enterprise partners. This is a unique opportunity to play a highly visible role in an exciting, industry-leading technology business.

*Key Responsibilities:*
* Work closely with our partners to plan and deliver co-marketing campaigns to drive awareness, education and selection of our joint proposition
* Plan and deliver campaigns, including setting campaign goals, success metrics, messaging, call to action and follow-up activities
* Work with the wider GoCardless marketing team to run account-based marketing campaigns to our partners’ existing customer base
* Secure and plan our activity at key partner events, e.g. Zuora Subscribed, Salesforce World Tour
* Develop relationships with key marketing stakeholders at our Partners
* Develop co-branded content and collateral, such as white papers based on independent research, downloadable datasheets and online landing pages
* Enable our partners’ sales teams to sell our joint value proposition, for example by developing training materials and battlecards

*About you:*
* Worked in partner or channel marketing, ideally in a B2B tech environment; you have a strong understanding of all marketing channels from events to digital
* Experience marketing to larger businesses; you are comfortable working with a wide range of stakeholders
* Detailed understanding of Marketing metrics and KPIs to measure success; you are comfortable working with data to help improve marketing performance
* You have previously developed ABM strategies and tactics
* Experience with CRM and Marketing Automation platforms (preferably Salesforce)
* Strong relationship and communication skills; you love networking and can articulate yourself clearly
* Creatively minded - you thrive on ‘out of the box’ thinking. You have the ability to turn complex topics into simple and effective messages
* Self-motivated, driven, high-energy and engaging - you inspire others to work with you

*Ideal but non essential:*
* You have experience working outside of the UK, in particular in North America
* Previous experience working within the payments industry
* Worked with core business software, ideally CRM, Billing or ERP

_Our team come from a variety of backgrounds and we embrace diversity – if you’re unsure, please apply._

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