Content & Digital Marketing Intern

Recruiter
Idea Drop
Location
London (East)
Posted
12 Oct 2018
Closes
10 Nov 2018
Contract Type
Permanent
Hours
Full Time
*About us:*

"Idea Drop":http://www.ideadrop.co is a London-based startup helping organisations everywhere capture and action the best ideas from their people. We’ve raised £1.2m, are backed by a team of great investors and are now building a diverse and talented team to carry out our mission to make the world’s ideas more open, transparent and collaborative. We already count large UK Police Forces and Fortune 500 companies as clients but we’re just getting started.

Working within content & digital marketing at Idea Drop, your role will be hugely varied and exciting, working across a wide range of projects and initiatives. You’ll be working closely with the founders and other key team members as we execute our growth strategy. Your main focus will be on the creation of compelling content marketing across web, social and other channels, with the objective being to drive up our volume of qualified inbound leads.

*Key responsibilities:*

* Help to manage, oversee and tune our paid digital marketing campaigns across PPC, remarketing and social to ensure we deliver optimum CPAs and inbound qualified leads.
* Help shape and execute our content marketing strategy, including writing blog posts, interviewing clients for case studies and producing other compelling and engaging social output.
* Write and update our ‘how to’ guide and Help Centre articles.
* Storyboard, plan and help oversee video content, across our blog, client case studies and other purposes, in partnership with our outsourced video production team
* Assist our users with support requests and be the first point of contact for inbound sales queries and user messages, received via Intercom.
* Become an expert in our product, understanding the competitive landscape, the evolving market needs, and how those things relate to the company mission and vision.
* Provide thorough reporting on the results of the marketing plans to ensure transparency and enable action.
* Understand and manage the budget spend needed to deliver the marketing plan; identify opportunities for greater efficiency and improvements in ROI.

*Requirements:*

* University degree – minimum of 2:1 or above (preferably in marketing, communications, journalism, or English).
* Be customer-driven: have a detailed understanding of our target customer and the journey they take from awareness to purchase.
* Exceptional written and verbal English with an ability to write sharp, concise and on ­brand copy across a range of mediums.
* Excellent organisational skills and thrive in a fast paced, constantly changing environment.
* A proven ability to manage deadlines, your workload and the expectations of clients, colleagues and suppliers.
* A love and genuine interest in technology.
* Self ­motivated, driven, and engaging.

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