Global Digital Marketing Executive (French Speaking)

Recruiter
GoCardless
Location
London (Central)
Posted
12 Oct 2018
Closes
10 Nov 2018
Contract Type
Permanent
Hours
Full Time
At GoCardless we’re looking to scale from processing £5 billion a year to over £10 billion. Our vision is to create a global connected payments network, making payments simpler on the internet no matter what country you're in or what software you are using.

As we expand both domestically and globally, our go-to-market strategy becomes ever more critical, ensuring we’re crafting the right messages and positioning for each audience both internally and externally.

We’re looking for an ambitious, smart and motivated digital marketing executive to help us drive new customer acquisition in our international markets through digital channels.


*THE ROLE*

You will assist planning and implementing our digital marketing activities outside the UK to introduce GoCardless and Direct Debit to a relevant international audience. Your key focus markets will be France, Germany and Australia with new markets likely to join as part of our international expansion. You’ll work with our digital marketing team, our digital agency and local country marketing managers to develop strategy and prepare digital ad campaigns to ultimately deliver a stream of quality leads and customers.

You’ll be hands-on, helping managing each of the core digital channels. Your responsibilities will include:

* Work with the digital marketing manager and the local country marketing managers to define strategies and tactics for online acquisition in France, Germany and other key markets outside the UK

* Create specific themes, campaigns and messaging for our different markets and segments to effectively and efficiently target relevant audiences

* Support our digital marketing agency with campaigns across PPC and paid social

* Build out A/B audience tests to optimise campaigns for conversion

* Research core search terms for relevant markets to inform local SEO plans and work closely with the content team to create SEO optimised content

* Work closely with our design team to prepare engaging creative (images and videos) to support themes and campaigns

* Create compelling ad copy for new digital campaigns

* Research new digital channels and platforms to test from content marketing to programmatic

* Support the local country marketing managers in discovering new online acquisition strategies including conducting the appropriate research

* Use analytics tools including GA and Tableau to gain a deep understanding for each channel’s performance and consolidate those findings in weekly and monthly reports

We’ve built a friendly, collaborative culture where we hire and develop ambitious people that share our desire to do work we can be proud of. We value learning and feedback, and there will be significant scope for you to develop and expand your role as our team continues its rapid growth.

*YOU SHOULD APPLY IF:*

* You have at least one year of hands on digital marketing experience at an agency or inhouse

* You’re native French speaker and fluent in English - any additional languages are a plus

* You’re analytical, numerate and very familiar with Excel and Google Analytics

* You’re a critical thinker and like to ask lots of questions

* You have a strong interest in online marketing and keep up to date on new developments via different blogs and podcasts

* You’re incredibly organised and have impeccable project management skills

* You’re not afraid of hands on work in a fast paced environment

This role would suit someone with an analytical or marketing degree with initial experience in digital marketing.

We welcome a wide diversity of candidates from varying backgrounds – if you're unsure, please apply.

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