Digital Marketing Assistant
We have an opportunity available for a Digital Marketing Assistant to join our friendly team based at our Middleton site. Joining us on a full time, permanent basis, you will receive a competitive salary depending on experience. Mantra Learning Ltd has been a specialist provider of training and development for the Logistics, Automotive and Contract Centre sectors for over 50 years. Mantra boasts high quality facilities at our training centres in Manchester, Warrington and Stockport. The Digital Marketing Assistant role: You will support the Marketing Executive in the marketing and promotion of the products and services of Mantra Learning and its associated businesses: Mantra Skills, The Job Gym, The National Logistics Academy and Rockbarr. The primary focus will be to increase the visibility of the businesses’ core product offerings through social media and the use of e-marketing. This will involve working with internal departments, past and present learners, clients and covering events. Key responsibilities as our Digital Marketing Assistant: - Ensure that the Mantra Learning websites are kept up to date, relevant and are optimised for search engine rankings - Manage the company’s online presence using social media, directories and listings - Deliver targeted digital marketing campaigns to generate leads for commercial and other sales - Identify marketing opportunities and exploit these to raise the profile of the company and its products - Write accurate, informative and persuasive copy for marketing collateral, website, direct marketing communications, case studies and press releases - Monitor and report on the effectiveness of marketing activity - Ensure the Mantra brands are protected, developed and promoted - Work with telemarketing and field sales personnel to deliver integrated sales and marketing campaigns - Identify potential new customer segments for Mantra Learning products - Increase website traffic and incoming enquiries - Learner recruitment - Media coverage - Return on investment - Persuading busy colleagues to deliver required inputs for marketing activities - Prioritising workload Essential skills we are looking for in our Digital Marketing Assistant: - Digital marketing, SEO, social media, e-commerce etc - Good understanding of GDPR - Good understanding social media, websites and digital marketing - Photography and videography - Presentable, confident and able to communicate at all levels - Pro-active, self-starter - Strong multi-tasking capabilities - Effectively prioritise and execute tasks in a high-pressure environment Desirable skills we are looking for in our Digital Marketing Assistant: A good working knowledge of the following would be advantageous: - Databases and CRM systems - Microsoft Office Suite - Adobe Creative Suite or similar - Web Content Management Systems – Umbraco or similar - E-marketing software – Mail Chimp or similar - Video editing – iMovie or similar So far so good? If you are an enthusiastic individual with a desire to inspire people to learn and gain new qualifications, you could be the ideal candidate for our Digital Marketing Assistant! Mantra Learning Ltd is an equal opportunity employer and we welcome applications from women and men, regardless of race, religious belief, disability, gender, sexual orientation or age. This organisation is committed to safeguarding and promotes the welfare of all leaners and expects all staff to share this commitment. The successful applicant will be required to undertake appropriate checks as well as providing proof of your right to work in the UK.