CRM Marketing Manager

Recruiter
CHM Recruit
Location
London (Greater)
Posted
11 Oct 2018
Closes
10 Nov 2018
Contract Type
Permanent
Hours
Full Time

Our client has a vacancy for a CRM Marketing Manager who will have overall responsibility for the management and delivery of their CRM programme- with emphasis on email marketing- growing customer engagement, value and loyalty.

CRM Marketing Manager
Type: Full-Time / 1 Year Fixed Term Maternity Cover
Based: London & Dunstable
Salary: £35,175 p.a. (Inclusive of London Weighting)

Overview

Our client is an international conservation charity. Their vision is a world where wildlife thrives and they are working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, they are committed to bringing wildlife back from the brink of extinction. Through the work of their pioneering scientists, their dedicated conservationists and their unrivalled animal experts in their two zoos, they guide and enable others in the UK and all across the world. Inspiring, informing, empowering – working for wildlife.

Main Duties and Responsibilities

  • Manage the overall CRM campaign plan and use direct marketing and CRM techniques to increase the value and understanding of the organisation to customers and supporters.
  • Analyse and segment customer data and maximise this data to deliver effective targeted CRM activity, managing the quality and frequency of messaging. Use this insight to identify opportunities for up-selling or cross-selling programmes
  • Develop and deliver customer data acquisition strategies to grow customer database, following GDPR
  • Develop customer journeys to drive retention and customer loyalty through the CRM programme (including establishing automated programmes), growing the value of each customer and overall return from CRM activity
  • Manage the work of the CRM Marketing Executive and the day to day email marketing programme ensuring delivery to campaign KPIs
  • Track and analyse campaign results (conversion rates, web analytics, ROI) to produce regular reports on channel and campaign performance
  • Ensure that the central CRM database in managed and maintained and work with members of staff across the organisation to ensure all customer data and communication is GDPR compliant and the correct procedures are in place for data collection
  • Work with the Brand Manager to consolidate and manage email communications of global conservation projects
  • Work with Head of Marketing to consider how to optimise CRM across the organisation and make recommendations as required

Person Specification

  • Degree in relevant area or equivalent experience
  • Prior experience of managing a CRM programme
  • Experience in delivering marketing strategy particularly in relation to CRM
  • Excellent working knowledge of email service provider platforms and delivery of email marketing programmes
  • Proven knowledge of the General Data Protection Regulation and how this applies to customer data

Benefit Package:

This role offers a competitive salary plus a comprehensive benefits package including 25 days holiday, stakeholder pension where the employer minimum contribution is 7%, complimentary zoo tickets and more.

Closing date for applications: Midnight Wednesday 24th October 2018

APPLICATION PROCESS:

To find out more information, please click the apply button. You will be taken to a simple CHM Recruit form and then redirected to the employer’s website where you can complete your application.

Our client is committed to the principle of equal opportunities in employment.

No agencies please.

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