PR Senior Account Exec

Recruiter
NEWLINE RECRUITMENT LIMITED
Location
Tunbridge Wells
Posted
12 Oct 2018
Closes
18 Oct 2018
Contract Type
Permanent
Hours
Full Time
PR SENIOR ACCOUNT EXECUTIVE TO BE SELECTED At least one years’ proven PR experience Proven client handling and relationship building skills Ability to influence through effective communication Good writing and proof reading skills Strong attention to detail and accuracy Ability to work flexibly and prioritise workload Team player with a positive attitude Proven experience researching case studies, writing, and running social media campaigns POSITION PURPOSE A senior account executive is the bridge between an account executive and account manager. They should be a capable and confident operator who has learnt most of the required basic media and communication skills and who has a good understanding of the media tools available to create the required media coverage in all PR areas. As a senior account executive at our client, you are ultimately responsible for implementing the strategies and activities as detailed by your account managers/directors, as well as proactively looking for opportunities or devising ideas to contribute to the team effort. However, you should also be fairly self-sufficient, capable of running smaller accounts virtually on your own, with minimal guidance from seniors. POSITION EXPECTATIONS Client Delivery and Strategy Identifying feature opportunities, understanding the business issues or product requirements to sell in features and draft feature length copy as required Writing monthly activity reports, quarterly/annual client reviews and basic new business proposals, at least to first draft stage for the latter two activities Taking a brief from a client and writing coherent and factually accurate press releases and copy that requires minimal amends from seniors and clients Raising the standard of account management to ensure that all communication with clients – and all outgoing communication from our client – is of the highest quality Ensuring press coverage is delivered to clients in a timely fashion Taking ownership of meeting preparations, ensuring that all agendas, meeting notes, monthly reports etc. are produced, and liaising with manager/director on requirements for meeting Participating actively in meetings. For smaller clients all preparation should be driven by you. For larger pieces of business, you should play an active role in preparing for the meeting and in presenting elements Participating in presentations to existing clients and at new business pitches Understanding financial controls on all accounts, mark-up rules and budgeting procedures Contributing to new business brainstorms and responding to client briefs Developing useful and relevant business contacts. Negotiating with suppliers effectively and be capable of briefing designers, photographers, and printers in a knowledgeable and precise manner Media Planning and Execution Developing a full understanding of how the media works in the particular areas in which you operate - the opportunities available, building relationships with journalists etc. Running the features programmes for all clients, identify opportunities; liaise with clients on suitable approaches and drafting of copy, as well as selling items in to media. Driving the media relations programme for all clients, controlling this area of all accounts, reacting to media enquiries and proactively looking for opportunities, working alongside managers/junior executives. Being completely coherent and competent in all areas of media promotional activity. Being proactive in all media areas for clients, constantly looking for opportunities where additional media coverage could be achieved above and beyond the client’s brief. Making verbal approaches confidently to all journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities Assisting in the organisation of events; ranging from workshops, photo calls, press conferences, training days etc. on behalf of clients Administration Producing internal copy for newsletters, internal briefings and notice boards. Creating accurately written communications such as letters, emails, memos etc., both internally and externally to colleagues, clients, and journalists Undertaking media and administration desk research for new business pitches and current client programmes as required Handling and overseeing all administration for accounts including filing, press cuttings etc. to ensure the smooth running of the business Reviewing and proofing all written material Assist with content creation for social media channels. ADDITIONAL REQUIREMENTS As we are a small team, from time to time you may be required to carry out reasonable and relevant tasks that fall outside of your position’s remit Within reason, you may be required to work outside of your standard contracted hours to meet the needs of the business As part of your ongoing development, you may be required to undertake training in order to meet the requirements of your role You will be required to keep abreast of relevant industry developments, which includes reading blogs, papers, and publications, and attending relevant industry events You will be able to travel when required to meet new and existing clients

Similar jobs

Similar jobs