Account Executive - Content & Social Media

Recruiter
NEWLINE RECRUITMENT LIMITED
Location
Tunbridge Wells
Posted
12 Oct 2018
Closes
10 Nov 2018
Contract Type
Permanent
Hours
Full Time
Job description Account Executive – Content and social media The role Our client – a dynamic, rapidly growing B2B marketing agency based in East Sussex – is looking for a talented, creative and energetic copywriter to join the company at Account Executive level, working across the content and social media departments. A passion for copywriting and a way with words is a must; we’re looking for someone with creativity and capability who is willing to work hard. Content is at the heart of our campaigns. The role encompasses a number of tasks and responsibilities, including: · Working within the content team to develop and execute creative ideas for client campaigns · Understanding the proposition of multiple agency clients, their messages and key audiences/buyer personas · Researching industry thought leadership to ensure each client’s content is fresh and original · Developing content briefs, including liaising with the client and/or a member of the agency · Generating copy across varied platforms including blogs, email marketing, articles, infographics, video scripts, websites and social networks – either stand-alone or as part of an integrated marketing campaign · SEO optimising content for strong search engine performance · Proof reading and quality control checking documentation produced by the agency · Responding to client feedback and implementing changes and builds in a timely fashion · Driving the content strategy for the website · Developing, co-ordinating, filming and editing video projects · Implementing the content marketing strategy for new business outreach · Creating content for social media channels - Twitter, YouTube, Pinterest, Instagram, Facebook, LinkedIn · Supporting the content and social media teams with administrative tasks, campaign analysis and reporting · Participating in client and new business brainstorms The role will be approximately 80% content and 20% social media, and will suit a junior copywriter looking to develop their skills and climb the career level. The successful candidate will report directly into Fieldworks’ Content Manager, with further support and mentoring at Director level. Skills required · Outstanding written capabilities, spelling and grammar · Passion for writing and a desire to refine the craft of copywriting · Eye for detail and consistency · Ability to create engaging copy on-brief, which adheres to client house style and tone of voice · Knowledge of SEO within content marketing · Knowledge of the major social media networks · Strong research skills to ensure the accuracy of third party references · Good organisational and time management skills · Flexible approach and a willingness to adapt content to feedback from clients and the wider agency team · Multi-tasker that responds well to hard working, high pressure environments · Self-motivated, energetic and full of ideas (we believe there is no such thing as a bad idea!) · Open to honest, constructive feedback · Video editing skills and knowledge of how to use Wordpress CMS advantageous

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