PR Account Executive B2B

Recruiter
NEWLINE RECRUITMENT LIMITED
Location
London (Greater)
Posted
12 Oct 2018
Closes
10 Nov 2018
Contract Type
Permanent
Hours
Full Time
Our client in London is a well-known PR Agency specialising in Industrial B2B PR. They are seeking a Public relations account executive to manage the information between organisations, individuals and the general public. As a PR account executive you will be working within a wider team and you will be aiming to influence public opinion or behaviour without the use of paid advertising. By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR account executive works to proactively promote the profile and reputation of their clients. General Tasks: liaising on a daily basis with clients and the media, often via telephone and email; relationship building and networking with colleagues, clients and the media; monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients; working as part of an account team to develop client proposals and implement the PR activity; preparing regular client reports and attending client meetings; researching, writing and distributing press releases to targeted media; promoting news stories and features to the media, known as 'selling in'; collating, analysing and evaluating media coverage; event management, including press conferences and promotional events; attending and promoting client events to the media; assisting with the production of client publications, such as in-house magazines; commissioning market research; coordinating studio or location photography; undertaking research for new business proposals and presenting to potential new clients; managing the PR aspect of a possible crisis situation.

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