Marketing Manager

Recruiter
Objective HR
Location
Altrincham
Posted
10 Oct 2018
Closes
11 Nov 2018
Contract Type
Permanent
Hours
Full Time
An exceptional opportunity arose at a leading Chartered Financial Practice based near Manchester for a Marketing Manager. You will be practically responsible for the entire marketing strategy of the company both online and print branded materials.
Experience in a financial services organisation is advantageous but not essential.
Job Purpose
This role will actively create, develop and manage processes, systems, ideas and initiatives in driving marketing activities that support business development/client retention. The job holder must have demonstrable experience of developing and implementing integrated marketing campaigns across the full market mix.
Also measures the effectiveness of all marketing activities on an ongoing basis.
Principal Accountabilities
* Managing all marketing for the group and activities within the marketing department
* Developing the marketing and digital strategy in line with Company objectives
* Coordinating marketing campaigns to support our advice teams
* Overseeing the Company’s marketing budget
* Overall responsibility for brand management and corporate identity
* Producing content for client comms
* Responsible for design, production and distribution of all online and print branded material
* Owning content production across the digital channels
* Manage all of the social media platforms, tracking engagement and results
* To write and maintain website content through the CMS system including blog production
* Monitor and report on effectiveness of marketing communications
* Support employee engagement through implementation of internal communication strategy
* Segmentation of database, analysing opportunities and delivering marketing campaigns to suit
* Managing internal and external teams to support client and internal events
* Coordinating and writing corporate award entries

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