Head of Marketing & PR (SaaS)

Central Employment Agency
North Yorkshire
10 Oct 2018
08 Nov 2018
Contract Type
Full Time
Central Employment are delighted to recruiting for a Head of Marketing & PR (SaaS) for a fast growing software development and web agency. Due to their UK reach, the role can be based in Teesside or Cardiff, with travel to both locations expected.

General Purpose of the Head of Marketing & PR (SaaS):

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organisation.

Main Job Tasks and Responsibilities:

* manage and coordinate all marketing, advertising and promotional staff and activities

* develop and implement marketing plans and projects for new and existing products

* expand and develop marketing platforms

* manage the productivity of the marketing plans and projects

* monitor, review and report on all marketing activity and results

* determine and manage the marketing budget

* deliver marketing activity within agreed budget

* report on return on investment and key performance metrics

* develop pricing strategy

* create marketing presentations and copy write

* collaborate with the sales function

* Prepare and project manage the publication and distribution of publicity materials

* Write, edit and proofread marketing material for use in different channels

* Oversee and update the website(s)

* Develop and communicate through the organisation’s CRM (Customer Relationship Management) system

* Coordinate with internal and external agencies, for example designers, to produce marketing material such as stationery and web pages

* Analyse the impact of marketing campaigns and prepare measurement reports

* Write press releases and communicate with the media

* Write and produce a regular newsletter and blogs

* Lead PPC and SEO campaigns

* Maintain and develop the organisation’s database

Education and Experience

* business or marketing-related degree or equivalent professional qualification

* experience in all aspects of developing and managing marketing and PR strategies

* technical marketing skills

* proven experience in customer and market research

* relevant product and industry knowledge – SaaS, Technology sectors

* Automated marketing exposure

* experience with relevant software applications

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