Paid Social Manager

Central Employment Agency
10 Oct 2018
08 Nov 2018
Contract Type
Full Time
Central Employment are delighted to be alongside a progressive digital performance agency as they seek a Paid Social Manager, based from the HQ in Manchester.

As a Paid Media Manager, you will be a part of the management team within the Social Department. A Paid Social Manager must lead, inspire and develop Account (Senior) Executives & Assistants to deliver best-in-class Social Media implementation. Your role will be to lead the account management of a portfolio of clients, as well as leading a team of social experts. The role requires the management of client progress in terms of quality and growth in investment, as well as the development of your direct team. The role covers working across Facebook, Instagram, Twitter, YouTube, Pinterest and LinkedIn as well as emerging platforms.

Key responsibilities of the Paid Social Manager:

Continually review and suggest changes to tactics based on current performance and impact on campaign goals & KPIs.M to improve performance.
Manage & own the workflow of your team. Ensuring deadlines are met, actively working on accounts where necessary.
Responsible for quality of all work output from your team across all clients and that it conforms to agency best practice.
Identify workload pressures in team, working in the short term to meet deliverables/deadlines
Be an expert in all relevant tools & technology, training your team on usage.
Build & maintain project plans outlining all key tasks for clients. Ensure work is always in line with client’s overall strategy.
Build & maintain account development plans; ensuring client history, goals & direction is regularly and accurately logged.
Continually review & suggest changes to tactics based on current performance and impact on campaign goals & KPIs.
Accurately forecast potential delivery & ROI for existing & new clients.
Review team output for quality, insight & accuracy.
Inputting accurately into agency forecast, immediately escalate to Head of / GSM any potential or upcoming changes in activity levels / budgets.
Respond to client and client services contacts within appropriate time scales and conduct yourself in a high professional manner always.
Help develop the Paid Social product by being innovative and using your experience to push us forwards.

Personal skills:

Ability to understand, follow and devise processes. If processes are developed, you need to have the ability to cross-pollenate across different accounts to help the wider team.
Ability to identify issues and be pro-active in producing solutions.
A high degree of numeracy and literacy.
Ability to work under pressure and with short deadlines, across a high level of accounts.

Experience required a Paid Social Manager:

3+ years Paid Social experience managing sophisticated campaigns, gained in-house managing multiple Paid Social brands or digital agency.
In depth knowledge of Paid Social, from an implementation perspective.
An appreciation of how Paid Social and earned Social can work best together.
An appreciation of the impact of other channels on Paid Social and vice-versa.
Passionate about the internet and technology, with a keen interest in the development of Social as a channel, keeping track of new developments within the industry.

Technical experience:

Facebook Pixel, DoubleClick

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