CRM MANAGER - DIGITAL MARKETING SPECIALIST

Recruiter
Detail2Digital
Location
London (Greater)
Posted
10 Oct 2018
Closes
14 Oct 2018
Contract Type
Permanent
Hours
Full Time
CRM Manager - Digital Marketing Specialist - Job Summary

This is a fantastic opportunity to join this award winning and growing organisation to manage the growth in their already extensive customer base. This is a real opportunity to own the CRM function and drive significant growth. This is a new role within the team and will give the ideal candidate to make a significant difference to the business especially if they have a proven record of success in customer segmentation and targeting, identifying likely modelling behaviour would be highly desirable.

CRM Manager - Digital Marketing Specialist - Role Responsibility

* Develop, execute and own the strategy for CRM and customer contact at across the B2C and B2B sectors

* Assess current CRM capabilities/requirements and propose initiatives to improve our focus and performance.

* Drive development of the CRM and ESP platforms to improve comms performance and RoI

* Manage and direct the segmentation of all prospect and customer data, developing and executing targeting strategies to take up

* Set up and manage multiple CRM programmes simultaneously to promote launches, product launches and cross-sell

* Monitor, report and analyse all direct campaigns, proposing optimizations to increase conversion, account creation, traffic

* Manage all tagging, tracking and testing, reporting results and recommendations for all direct comms channels to CMO and Leadership team

CRM Manager - Digital Marketing Specialist - The Ideal Candidate

* 5+ years experience in a customer facing environment

* Strong experience of Salesforce Marketing Cloud

* Experience of initiating and executing projects and campaigns through a customer first strategy

* Experience of customer segmentation

* Experience of Google Analytics

* Excellent understanding of email marketing

* Good understanding of Voice of the Customer, NPS, and other customer insights modelling

* Good understanding of GDPR and data governance

* Ideally experience of HTML, CSS, Photoshop and Sketch

* Worked in an agile environment

Detail2Digital acts as an employment agency in respect of this position. We will process your CV and personal information to assess your suitability for the role. If your application is taken forward we will record your personal information and contact you to discuss the role. We may consider you for other relevant roles we have that we believe will be of interest to you. Your personal information will be held securely. For more information please refer to our privacy policy page on Detail2Recruitment website

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