London (Greater)
10 Oct 2018
14 Oct 2018
Contract Type
Full Time
CRM Manager - Digital Marketing Specialist - Job Summary

This is a fantastic opportunity to join this award winning and growing organisation to manage the growth in their already extensive customer base. This is a real opportunity to own the CRM function and drive significant growth. This is a new role within the team and will give the ideal candidate to make a significant difference to the business especially if they have a proven record of success in customer segmentation and targeting, identifying likely modelling behaviour would be highly desirable.

CRM Manager - Digital Marketing Specialist - Role Responsibility

* Develop, execute and own the strategy for CRM and customer contact at across the B2C and B2B sectors

* Assess current CRM capabilities/requirements and propose initiatives to improve our focus and performance.

* Drive development of the CRM and ESP platforms to improve comms performance and RoI

* Manage and direct the segmentation of all prospect and customer data, developing and executing targeting strategies to take up

* Set up and manage multiple CRM programmes simultaneously to promote launches, product launches and cross-sell

* Monitor, report and analyse all direct campaigns, proposing optimizations to increase conversion, account creation, traffic

* Manage all tagging, tracking and testing, reporting results and recommendations for all direct comms channels to CMO and Leadership team

CRM Manager - Digital Marketing Specialist - The Ideal Candidate

* 5+ years experience in a customer facing environment

* Strong experience of Salesforce Marketing Cloud

* Experience of initiating and executing projects and campaigns through a customer first strategy

* Experience of customer segmentation

* Experience of Google Analytics

* Excellent understanding of email marketing

* Good understanding of Voice of the Customer, NPS, and other customer insights modelling

* Good understanding of GDPR and data governance

* Ideally experience of HTML, CSS, Photoshop and Sketch

* Worked in an agile environment

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