Brand Manager

Location
Chiswick
Salary
£32000 - £50000 per annum
Posted
01 Oct 2018
Closes
29 Oct 2018
Ref
00087646
Contact
Recruitment Genius Ltd
Sector
Public Sector
Function
Marketing
Contract Type
Permanent
Hours
Full Time
Have an opportunity to work for a well-being company, that stays true to their original vision. With their steadfast commitment to essential oil purity, they have inspired millions of people everywhere to experience nature's gifts of wellness, to create abundance as members, and to discover new opportunities for lifelong transformations.

The Role:
Under the direction of the Marketing Manager, you will be responsible for effectively understanding, adapting and implementing global brand strategies for their brands and products. This role will focus on building meaningful consumer relationships with their brands by having consumer insight at the heart of all decisions.

You will work closely with the rest of the marketing team in the UK and with teams overseas. You will be very closely linked with all affected teams. You will regularly have contact with consumers themselves and should be adept at working at all levels.

Key Responsibilities Include:
- Developing content and programs that accelerate product awareness, demand generation, and product adoption.
- Evaluating the effectiveness and efficiency of current marketing strategies and tactics and make recommendations for changes and improvements.
- Participating in the alignment process of brand plans with local teams to ensure local needs are considered
- Collaborating with key stakeholders to develop product positioning and messaging that articulates the unique value of our products
- Ensuring consistency of brand standards across all marketing platforms so that all execution complies with brand guidelines.
- Working closely with the Supply Chain team ensuring you maximise stock availability. You will also be responsible for forecasting new launches and promotions.
- Being In charge of all asset production and delivery for all launches and animations.
- Contributing to all aspects of the creative process, including: strategy, campaign development and customer insight.
- Measuring and reporting on the effectiveness of our product marketing
- Leveraging data and tools to increase user engagement

Major marketing deliverables to include:
- Quarterly product marketing plans with a pipeline of activities
- Up-to-date product marketing materials for multiple target audiences and channels
- Detailed buyer personas, and case studies
- Compelling product content and campaigns
- Reports on activities, pipeline, product adoption, and other KPIs
- Estimated budget requirements for product marketing

You will have:
- Extensive previous experience as a Brand Manager (preferably from a Network Marketing or FMCG background)
- Bachelor's Degree in related field (strongly preferred)
- Hands-on experience as a product marketer who can execute
- Demonstrable track record in localizing global value propositions and tool in a way that resonates with local markets in their local language. (ESSENTIAL)
- Demonstrable success in product launches, sales enablement, and end-to-end execution of supporting marketing strategies. (ESSENTIAL)

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