Channel Marketing Manager, Guildford

£35000 - £40000 per annum
17 Aug 2014
14 Sep 2014
Clark Skinner
Contract Type
Full Time
This rapidly expanding technology company is looking for an experienced Channel Marketing Manager to join them in a new role as a result of expansion.

Duties of the Channel Marketing Manager

•Working with the marketing director to develop an annual marketing plan, reviewing and updating quarterly, in line with the group marketing plan
•Designing, managing and executing quarterly marketing activities and campaigns to drive business development for solutions and services.
•Supporting the sales team, approved channel partners and growth through sales targets and business development plans, driving pro-active engagement with the business development team and through all associated marketing tools/aids
•Identifying opportunities for lead generation, driving programs and other business development activities through sales and business development teams, manage and distribute all leads generated in collaboration with the sales practice directors and produce reports for ROI purposes.
•Managing, executing and measuring of all associated events, tradeshows, seminars, webinars, conferences etc (in collaboration with partners and other practice areas where appropriate), to budget, demonstrable ROI, KPIs and within agreed timeframes
•Solutions & services launch, plan, manage the launch of selected channel partners and continued development campaigns for new solutions and services (developed by and in conjunction with the senior product manager and marketing manager for managed services) using all the above mediums and routes to market
•Developing and maintaining relationships with strategic vendors/partners through quarterly marketing reviews and planning meetings , secure and manage vendor and program funding, reports, ensuring successful claims are made within agreed timeframes
•Using company CRM, monitor, measure, evaluate and report on all activities for campaigns, events, programs, funding, lead generation activities, effect continuous improvement and effective use across the sales team
•Alongside the senior product manager, and marketing manager facilitate appropriate training to sales and business development resources (Internal teams and selected channel partners), communicating the value proposition of the solutions and services and develop the sales tools that support the selling process
•Working with PR Agency to deliver regular press coverage and leveraging social media strategy
•Delivering thought-leading content via PR, events, digital media, website, social networking, blogs, e-books and other outlets in line with brand guidelines, ensuring consistency across all communications.
•Working with the senior product manager and marketing managers, help create standard presentations, collateral and sales tools to support company and practice brand, vision and messages to establish and deliver value through innovative marketing communications

This is an excellent opportunity to join a company that is expanding rapidly with excellent long term opportunities for progression.

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