Marketing Manager - Salary of circa £40,000 - Poole

Bond Williams Ltd
10 Mar 2018
21 Mar 2018
Contract Type
Full Time
Job Description

Marketing Manager - Salary of circa £40,000 - Poole
Our client, a leading company based in Poole are currently looking for a Marketing Manager to join their team. You will be responsible for creating and leading the marketing activities across all touch points to re-energise the brand messaging, extend the reach to a broader target audience and drive sales. Our client is looking for a creative individual who is always a step ahead of the game.

  • To create and develop a new transactional retail website.
  • To improve the current trade websites and marketing material which includes print, catalogues, campaigns, social media and mailers.
  • Drives the definition of the creative brief, creative strategy, and creative solution, and the approach to the overall project
  • Create, Develop, implement, manage and measure of marketing plans that are data and insight driven and, covering multi-channel including direct marketing, PR, digital, social, advertising, events and research in line with the marketing strategy and individual brand strategies.
  • Understand the commercial drivers for the brand by channel and translate these into fully integrated, targeted and segmented marketing plans.
  • Be responsible for the brand management of the businesses core brands, ensuring consistent brand representation amongst internal and external customers.
  • Management of external agencies and suppliers, engagement with key stakeholders across the business.
  • Liaising closely with all departments to ensure marketing support every area of the business where needed.
  • Inputting into the creation of the marketing budget in line with company objectives to ensure strategies are achieved and to be responsible for the management of this budgeted spend.
  • Ensure all campaigns are launched to deadline with a clearly identified target audience and results focused KPIs, reporting back to the directorship.
  • Manage the initiation and development of all print materials including trade and retail catalogues, ensuring product catalogues are designed, collated and printed to deadline.
  • Lead the development of and manage all web content including imagery, product descriptions, content and blog.
  • Website management or retail and trade branded websites.
  • Weekly and monthly performance reporting of site and correlated digital marketing activity, focusing on traffic, engagement, conversion and sales.
  • Identify ways to drive traffic, conversion, customer retention and overall online improvements
  • Coordinating SEO across the site from products, categories, pages and social media

Experience Required:

  • At least 5 years relevant experience in a home retail & consumer marketing.
  • End to end experience of the marketing process from initial briefing all the way to execution.
  • Deliver best-in class content and solutions through direct retail and trade channels.
  • Management of a marketing budget to ensure marketing programmes executed are ROI optimised.
  • Proven track record of converting high-level business and marketing strategy into tangible, effective across channels.
  • End-to-end experience of the marketing process from initial briefing all the way to execution.
  • Understanding of workflows from creation to product launch to achieve the business goals
  • Must have experience and understanding of production processes and how to manage agencies and partners
  • Experienced in planning and delivering marketing activities across a range of channels: advertising, content, social and partnerships
  • Experience in creating and collating product catalogues with tending experience.
  • Strong understanding of effective Creative Design practices, trends, techniques, and processes across various touchpoints or mediums (e.g. packaging, in-store, online, mobile, print, direct).
  • Strong understanding of the branded products and services and broad business strategy and challenges.
  • Demonstrated ability to lead, mentor and manage.

If you are interested in the Marketing Manager role please submit your CV or contact

Bond Williams Professional Recruitment are an equal opportunity employer and operate as an Employment Business and Recruitment Agency

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