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Digital Marketing Executive

Connect Mortgages
Closing date
7 Jul 2022

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Marketing & PR
Contract Type
Full Time
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Connect IFA is an award-winning mortgage and protection business supporting more than 300 adviser members and growing rapidly. We are proud to be an inclusive employer with a diverse membership and are actively involved in encouraging talent into our mortgage industry from underserved social groups.
This is a hugely varied and exciting opportunity for an ambitious experienced digital marketing executive who wants to be pivotal in the company's marketing strategy and performance. Innovation is key to our company's growth and development so you must be driven and thrive on challenges and are happy to juggle multiple projects.
Key to the role is an outgoing personality, strong organisation skills and the ability to work across a number of different projects with the ability to work with different stakeholders and channels across the business and digital mix.
The diversity of our business is guaranteed to provide you with a constant challenge and interest, this job is far from being routine or an undemanding position. You will be responsible for the planning, execution and management of digital marketing campaigns:
Some of the skills we are looking for are:
* Knowledge of the key concepts of digital marketing and the main channels and techniques including SEO, PPC, social media, affiliate marketing, automated marketing campaigns and email marketing
* Copywriting: Write and edit content across various digital platforms and blog posts
* Professional communication: Excellent communications skills and the confidence to brainstorm with multiple teams and industry contacts
* Analytical and reporting: Experience in using major analytics programs - specifically Google Analytics.
* Content creation and editing: Ability to create content across video, audio and image on software applications such as the Microsoft Office Suite and Adobe Suite
* Project management: Experience in working with time-sensitive projects and tight deadlines
* SEO on-page optimisation: Ability to create good content to develop and maintain the, improve keyword ranking, quality score, URLs, keywords, meta tags, internal structure & links
* Campaign analysis: Regular drawing on relevant reports including (but not limited to) Google Analytics, website traffic, enquiries and target audiences
* Develop our social media presence: Ability to assess options for suitability to our services.
* Stay up to date with digital developments: Generate new ideas to draw the audience's attention and increase relevant conversions
* Reporting: Preparing regular internal reports that provide insight into the marketing performance
* Industry events: Organising and promoting events such as knowledge sharing and networking events, webinars and podcasts
* IT and marketing platforms: Experience using common tools (Word Press, Joomla, Google Ads, and Analytics, Microsoft Office, Adobe)
Our ideal candidate:
You will have acquired a broad base of marketing skills and be looking for a role where you can develop your skills and have a real impact on the successful implementation of the company's marketing strategy and for this to be recognised and rewarded accordingly.
You are creative and have a keen eye for design and love coming up with ideas.
* You can work effectively under your own initiative but must be a real team player.
* You will have great communication skills to work well with external partners
* Can manage priorities to meet targets.
* Keen to learn and stay current with emerging techniques and technology.
* Preferably Degree qualified or a proven ability through your career experience to meet our requirements
* You must be based within easy travelling distance of Hornchurch where this role is based.
* Competitive Starting Salary of £25,000 to £30,000 subject to your experience with the potential to grow as you become a valuable member of the team.
* 29 days of Holiday (incl B/H) increasing with service
* Company Pension
* You will be fully supported and encouraged in your career development to become a valuable member of our marketing team. Training courses will be offered plus support for additional qualifications if required
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