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MarComms Transformation Programme Manager

Closing date
7 Jul 2022

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Technology & New Media
Contract Type
Full Time
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MarComms Transformation Programme Manager (Flexible in the UK)
Reference: MAY(phone number removed)
Location: Flexible in UK
Salary: £42,768.00 - £47,446.00 Per Annum
Hours: Full-Time role at 37.5 hours per week
Contract: 12-month fixed term
Benefits: Pension, Annual Leave, Life Assurance

Marketing Communications are an essential part of our conservation toolkit and have a critical role to play in tackling the nature and climate emergency. The RSPB is looking for an experienced Programme Manager to lead a change programme that will transform how we deliver marketing communications to achieve our ambitious strategic goals.

This programme will be made up of two key projects: the MarTech Transformation Project and the Comms Delivery Transformation Project.

What's the role about?

The ambitions of the MarTech Transformation Project are to ensure our marketing technology and processes can support every stage of the Engagement Funnel, by developing personalised digital platforms that grow and engage a diverse audience, which will bring us closer to our supporters, empower them to save nature and become active supporters of the RSPB. We will do this by using data to help inform our decisions, personalisation to make it relevant and automation to support us in doing this at scale. While also embedding the use of insight-based decision making, through the provision of relevant and timely management information that enables us to measure, and act upon, key business performance metrics and by developing a digitally enabled workforce and culture, with all employees and volunteers having the appropriate tools, training, access, and motivation to develop core digital capabilities.

The Comms Delivery Transformation Project will focus on the processes, systems, structures and tools we need to drive more efficiency, more creativity and more impact through our operational comms teams. Taking direction from a piece of work that has defined where we need to get to, this project will be focused on delivering change at pace across the business.

We are looking for a programme manager who will:

* Support the programme executive in promoting the MarComms Transformation Programme and its contribution to our strategic goals.

* Put in place the right vision, purpose and governance structures to keep the programme on track to deliver change into the business at pace and with lasting impact.

* Set up and manage a programme board to support the two projects by setting direction, making decisions, managing budget/resources and resolving escalations.

* Take responsibility for risk and change management.

* Lead on stakeholder management and engagement around the organisation to create the necessary environment through which to embed change.

* Lead on change management principles working closely with the two project teams and key stakeholders within our operational delivery teams.

* Actively champion the vision and benefits of the programme to secure buy in for change at a senior level across the organisation.

* Line manage the Comms Delivery Transformation Project Manager as well as 1 or 2 volunteers to support a project to build skills and capabilities in the business.

What we need from you:

* Demonstrable experience of developing and leading complex change programmes or projects;

* Demonstrable leadership ability;

* Internal and external stakeholder management;

* Strong cost and budget management;

* Project or programme management qualification or training;

* Proven time management, benefits realisation and organisation skills.

Additional Information

This role can be performed remotely but you must be able to travel to RSPB offices when required.

The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

Closing date: 23:59, Friday, 24th June 2022
We are looking to conduct interviews for this position week commencing 4th July 2022.

Application process:

If you would like to find out more, please click the Apply button to be directed to our website where you can complete your application for this position.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

No agencies please
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