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Strategy Analytics Director

Employer
Essence
Location
UK
Salary
Competitive
Closing date
19 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Job Specification

Strategy Analytics Director

This role sits within the EMEA strategy team. The overarching remit is to bring analytical rigour to upstream strategic thinking, and better quantify the tradeoffs that exist in strategic development.

The intelligent and sophisticated use of data is fundamental to our proposition, and this role is responsible for ensuring that the strategic media advice we give to clients is underpinned by appropriate analysis, rigour and a fully-rounded view of how advertising 'works'.

The role represents an important step in modernising & differentiating our strategy offering. Bringing analytical thinking to the heart of strategy reflects Essence's heritage in data, whilst driving the practice of strategy in a new, exciting direction.

The Role

This is a new role within Essence, and therefore offers a significant opportunity to shape the next generation of strategic output. Reporting to the SVP Strategy, the strategy analytics director will be both internal and client facing, working with strategists on a project-by-project basis & supporting annual responses.

The role will also be responsible for conducting research projects, either to support a client or as part of our agency thought leadership. This will involve creating models, frameworks and tools that help stakeholders assess the relative merits and risks of different strategic directions.

The Person

We are looking for an individual familiar with marketing communications effectiveness, with knowledge of how brands create value for organisations in the long and short term; the contribution of communications to this value; and how to measure this contribution coherently so that it informs the planning of future communications. With their deep understanding and knowledge of holistic effectiveness, this person will work with strategists and client teams to answer client questions - both those they ask explicitly, and those that they often don't even know need answering.

We expect the successful candidate will have a combination of technical and "softer" skills -
  • A breadth of experience across marketing sciences, especially predictive modelling and/or MMM. Knowledge of bayesian techniques and theory is a plus
  • Experience working with different "types" of data. Including granular "log" data, transaction data, survey responses, & syndicated sources.
  • A good grounding in the fundamentals of how advertising "works".
  • Comfortable solving problems without a prescribed "routine". A willingness & interest in experimentation
  • Experience crafting and adapting stories for stakeholders across all levels of an organisation.


Some Specifics

The work will be split into 4 broad areas :

  1. Consultant to strategists and client teams on business planning


Design business planning and category insights projects to help EMEA clients identify key sources of business growth, and define the budget and capabilities required to achieve their long-term business objectives.

This will involve working with client teams and analytics to understand the client's business, working with analytics to identify the most appropriate analysis techniques, and working with data strategy to identify and procure the necessary data sources.
  1. Internal consulting on client briefs and external involvement in annual planning projects


Play an active role in annual planning/other long-term strategic and budget setting projects for key client accounts in EMEA, with ongoing consulting on a brief by brief basis where necessary.

In addition, there will be a wider responsibility across the agency to help client teams understand and interrogate the objectives, budgets and KPIs being set by clients on individual briefs for Tier 1/strategic campaigns, as well as working with strategists to develop empirical frameworks to quantify strategic trade-offs.

  1. Building internal POV / thought leadership

This will involve working with partners in the team to develop broader market, category and/or audience level projects that analyse multiple datasets to draw broad insights and conclusions, and turning these with the strategy team into proprietary frameworks for strategic development.

  1. New Business support

Active involvement in new business pitches and RFIs run from the London office, taking responsibility for any source of growth and budget advice needed in response to the brief as well as general context setting and category understanding.

There is a high degree of autonomy involved, and we expect the candidate to develop strong points-of-view on the kinds of outputs that drive value for clients, and the agency's strategic output.

However, we expect some, or all, of the following to feature -
  1. Mapping category and brand dynamics
  2. KPI evaluation and prioritisation
  3. Budget setting & allocation
  4. Strategic evaluation and 'wargaming' of different strategic options
  5. Bespoke client data projects (including analysis of internal datasets)
  6. Co-developing and designing the Learning Agenda


What you can expect from Essence

Essence's mission is to make advertising more valuable to the world. We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape. It's important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Essence employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.
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