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Campaign Marketing Lead

Closing date
15 Jul 2022

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Marketing & PR
Contract Type
Full Time
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About BaseKit

BaseKit is a software development company founded in 2008. Most of our 30-strong staff base is located near Bristol with others from the rest of the UK and Europe. The BaseKit platform is a responsive ecommerce, bookings and website builder currently used by over 100 telco and web hosting providers worldwide - powering over 9 million micro businesses. Our vision is a world where anyone with a business idea can thrive naturally, freely and with effortless success - powered by fast, simple and reliable technology.

Why this role?

With a new cash injection, BaseKit has entered a very exciting growth phase and the performance of marketing is critical to its success. As maternity cover, we are looking for a marketing automation specialist or campaign manager searching for a short term contract to take over the reigns of this relatively new position created to support a brand new marketing strategy for the business.

For up to 12 months you will work closely with a newly appointed head of marketing and digital marketing lead, and be instrumental in continuing to develop and hone a successful lead generation engine that nurtures and delivers a healthy flow of MQLs, SALs and SQLs to the sales team. You'll own and run the full funnel flow but also manage the company website whilst working with a hugely passionate, skilled and important business to the growth of the global digital economy.

Our Culture

As a team, we strive to be collaborative, open to new ideas and supportive of each other. We believe that a good team means work is a place of learning and personal growth without being a chore.

We are committed to encouraging a diverse, equal and inclusive workplace, this commitment is driven from the senior management team and shared by all of us here at BaseKit. In 2022 one of our major business objectives is to gain B Corp certification. This certification means we adhere to high standards of social and environmental impact.

We want everyone to share our values of inclusiveness, openness and working great together. We also recognise that written company values mean nothing if they aren't backed up by our day to day behaviour.

BaseKit provides many perks in and out of work to all staff. First and foremost we prize work life balance, and the wellbeing of our employees, above all else. Before the official government lockdown we recognised the potential danger our staff could be in by coming into the office each day and allowed all staff to work from home full-time. During lockdown we ensured all staff had the equipment they needed at home and allowed staff to significantly adjust working hours to deal with the new found issues we all experienced during the pandemic. In addition we also offer perks such as private health care, yoga and 1 company days out to name just some of them. We've worked hard to build a great team here at BaseKit and we do everything possible to ensure the team is friendly and has a great bond.

This role will require the successful candidate to attend the office up to twice each week, the rest of the week being home based. Our core hours are 10:00-16:00 GMT Monday to Thursday and 10:00-12:00 GMT on Friday, with many staff taking the opportunity to work half a day on Friday.

The Role

In a critical role to the business you will enforce and optimise an engaging, intuitive and effective campaign journey for BaseKit's new business leads and customers to provide a consistent flow of marketing qualified leads and upsell opportunities to the business. You will be expected to optimise lead nurture, minimise list decay and ultimately increase marketing ROI.

Core Responsibilities

You will own the continuous optimisation of the company website to create compelling messaging that will transform interest into action and increase lead capture.

  • Ensure messaging is up to date and on brand, develop new website and campaign landing pages and optimise user journeys to achieve goals centred around the company's core audience matrix.
  • Implement an effective SEO strategy to support the Digital Marketing Lead in improving BaseKit's reach - attracting new leads both organically and via paid advertising.
  • Improve website conversion rate through AB testing, forms, automations, bounce rate analysis and other CRO targets.

You will own the company's email marketing and CRM system. You will create and track the performance of results-driven email marketing and digital event campaigns for new business contacts and customer/partners with a view to continually growing, engaging and converting the marketable BaseKit database.

  • Continually work with the account managers and sales team to enforce best practice CRM management to enrich our marketable database with effective information and intuitive lead scoring
  • Be the go-to champion to problem solve any CRM issues, but to also ideate effective segmentation strategies to deliver effective lead flow
  • Manage an email marketing calendar across the business
  • Create and manage email campaigns and webinars for sales and account management
  • Create, test and manage email automation to drive leads through the funnel from Contacts through to SALs, MQLs to SQLs
  • Understand the B2B journey of our core audience matrix and how to optimise it
  • Drive email campaign planning, recommendations and optimisation informed by performance analysis and KPIs
  • Create A/B tests for campaign optimisation on many devices and platforms
  • Alert the business of any deliverability issues
  • Support the development / project-management of BaseKit marketing campaign assets
  • Support in the project management of external freelancers
  • Stay in tune with latest industry trends and best practices

Skills and Experience
  • At least 5 years' previous experience in email-marketing and automation
  • Previous experience in website development and management
  • Excellent verbal, written, and interpersonal communication skills
  • Good HTML and CSS skills for responsive campaigns
  • Ability to work under deadline pressure
  • Ability to manage multiple campaigns including different segmented messages
  • Data-driven thinking to analyse data through A/B testing and email optimisation
  • Creative mindset
  • Keen eye for detail
  • Knowledge of creative processes.

On application please submit a cover letter detailing your motivation for the role and what you can bring to BaseKit.
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