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Product PR Manager

Huawei Consumer Business Group
Closing date
19 Jul 2022

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Marketing & PR
Contract Type
Full Time
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About us:

Consumer Business Group is Huawei's fastest-growing Business group. It is our clear ambition to become an active player in the Consumer Connected devices space, selling Smartphones, PC, Tablets, Wearables, Audio and other consumer products that give our consumers a fully connected life. Ultimately we aim to become a loved local brand, bringing innovations and technologies to the local market by addressing the needs of our local consumers.

About the role:

We're looking for an ambitious Product PR Manager to join the Western European (WEU) PR team, based in London. This new position is a fantastic opportunity to help drive the innovative and cutting edge integrated communications campaigns across hardware and software, to further raise and build the Huawei brand profile across Western Europe. The candidate is someone who is proactive, uses his/her initiative and is able to work in a fast-paced environment where the challenges change on a daily basis. You will work alongside multiple stakeholders including the Western European local PR teams, the regional Marketing team (including the Head of social media and KOLs) and the HQ PR team based in China. The ability to speak fluent English is a key requirement, and if you can speak French, German, Spanish or Italian, this would be an added bonus (but is not essential).

Key Responsibilities
  • Work with the WEU communications team to create an effective centralized regional hub that can efficiently create, plan and deliver industry-leading PR, social & KOL campaigns
  • Work with local markets to understand their cultural differences to ensure all PR, social & KOL campaigns are relevant across WEU
  • Work with our retained PR and social agencies and wider internal PR & social teams to help create, plan and deliver industry-leading communications campaigns that have a defined objective
  • Work closely with the relevant marketing, brand, and media teams to ensure we are telling consistent stories that successfully develop the reputation and awareness of Huawei CBG within the media
  • Manage project and retained budgets related to PR, from presenting to the senior management team for approval, through to campaign delivery and reconciliation, working closely with the operations team
  • Work with local teams to ensure market best practices and streamlined reporting
  • Understand and use PR reporting and analytics tools to ensure our strategic approach to communication remains targeted and effective
  • Manage the creation of weekly, monthly and ad-hoc project reports
  • Draft PR materials including toolkits, messaging, press releases, Q&As, and reports

  • 4+ years' experience obtained within a PR agency or in-house environment
  • Deep understanding of the media and everything related to it, both traditional media with focus on tech, lifestyle and general and social media
  • Passion and understanding of consumer technology, both hardware (smartphones, audio, wearables, PCs) and software (SaaS)
  • Experience of pan-European or global PR execution, ideally within the consumer technology sector
  • Experience of social media and KOL/influencer execution would be highly beneficial
  • Experience of organizing PR/media events - both virtual and physical
  • Well-organized, process driven and used to simultaneously working on several projects at any one time
  • Strong verbal and written communication skills
  • Creative, self-motivated and proactive. Always-on mentality is essential.
  • Can work at speed and enjoy challenges and getting involved
  • Team player and able to work in close collaboration with others to achieve common goals
  • Responsible and takes ownership of the assigned tasks
  • Excellent attention to detail and ability to juggle multiple projects in a fast-paced environment
  • Fluency in English

Report to:

Head of Communications, WEU Consumer Business Group.

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