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Head of Editorial SEO

Employer
myGwork
Location
UK
Salary
Competitive
Closing date
13 Jul 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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For over 160 years, The Telegraph's stories, dispatches, interviews, and investigations have set the agenda, sparked debate, and provided generations of readers with a trusted source of news, information, and opinion.

Our vision, with quality journalism at the heart, is to pioneer new ways to serve 10 million registered users and 1 million subscribers, by 2023, a vision we all stand behind. We wouldn't be one of the world's most successful media organisations without the talent, determination, and creative spirit of our people. As our readers' needs evolve, it's more important than ever that we recruit original thinkers and innovative individuals who can keep us at the forefront of our industry. That means not only journalists but also marketers, analysts, designers, engineers, and much more.

We want to foster the diversity of thought through our people and create inclusive working environments that allow everyone to be their authentic selves at work while creating a sense of belonging to ensure we have the highest performing teams.

Role purpose and overview

The Telegraph is looking for a talented and dynamic individual to lead its editorial search engine optimisation team, ensuring content - whether written, video, or otherwise - is performing at its best in search engines. The role will focus on getting the most out of what the newsroom publishes and thinking originally about how we can improve in the promotion of live and long-term content, working with respective teams to do so, while leading our search strategy and adapting it to algorithm changes

Key responsibilities
  • Developing and leading Telegraph's editorial SEO strategy, with a focus on bringing more of the Telegraph's journalism to more potential subscribers through search engines
  • Overseeing the live and evergreen SEO teams and managing the overlap between the two areas
  • Attending editorial conferences and other newsroom meetings to help inform senior editors not only of the latest trends but those that will be important to a Telegraph reader and help shape what is commissioned
  • Working with digital editors to ensure publishing teams are abreast of the latest SEO advice - and that they are using it when commissioning and publishing
  • Keeping up to date with changes in Google News and web search algorithms
  • Working with the technical SEO lead to the scope and prioritise technical changes
  • Using analytics to measure the department's performance, daily, weekly, and monthly, and responding to that by enacting any changes necessary

Essential skills required for the role
  • Extensive knowledge of SEO and how to use data to make informed publishing decisions
  • Strong news sense and knowledge of the news agenda and current affairs
  • Ability to respond well under pressure and adhere to deadlines
  • Experience of managing people
  • Confidence to approach desk editors with how they should be using SEO
  • Skilled in use of tracking tools, Google Trends and Google Search Console
  • Knowledge of technical SEO (desirable)

Benefits

The nature of our industry means life at the Telegraph Media Group is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here by creating a suite of benefits that contribute to lifestyle choices and leisure activities. From dynamic working opportunities, medical cover, and equal parental pay (six months fully paid for mothers and fathers), to life assurance and season ticket loans, you can choose from a range of flexible benefits, designed to support your lifestyle and help you achieve a healthy work-life balance.

Training and development

With support from your manager and colleagues, you'll also have access to a variety of training and development opportunities through The Academy. Covering a range of personal and professional skills, our courses enable you to develop an enjoyable and rewarding career.

Our commitment to inclusion

We want you to feel you belong here and welcome candidates from all backgrounds. Our organisation is on a continuous journey to achieve this sense of belonging, with focused inclusion policies, training, and internal networks. We believe it's not only the right thing to do but that there's a strong business case to support it. Because if you feel you belong, you'll feel more comfortable, so you'll be more likely to achieve your best.

We have a number of internal networks that are totally inclusive and open for anyone to join. These include internal inclusion networks covering employees from ethnic minority backgrounds, working families, LGBTQ+, disabilities and long-term conditions, gender, wellbeing, and women in tech.

Your wellbeing is paramount, so we have trained over 100 Mental Health First Aiders in the last two years to help support our employees. We've also signed the Tech Talent Charter, and are committed to driving greater inclusion and diversity in tech.

This employer is a corporate member of myGwork - LGBTQ+ professionals, the business community for LGBTQ+ professionals, students, inclusive employers & anyone who believes in workplace equality.
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