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Digital Marketing Manager

Employer
New Wave Solutions Ltd
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Description

My client is a global online community of more than 70,000 automotive industry professionals and experts. Their site is an essential and valuable source of insights into the four major trends that are shaping the automotive industry right now - Connected Cars, Autonomous Drive, Shared Mobility and Electric Vehicles. The site's editorial team publishes exclusive columns, news and trends through presentations, articles, webinars, conferences and more.

The Role

You will be adept in project management, account management, email marketing, social media, content marketing, SEO and have an understanding / interest in media partnerships, PPC, copy writing and other online initiatives.

As the Digital Marketing Manager you will be the voice of the community and work within a team to create and implement strategy and tactics to increase member growth, member engagement, creative development, implementation and measurement of all online marketing activities. In addition, you will be responsible for developing, executing and measuring email marketing activity.

You'll have good copywriting skills, an understanding of digital marketing, social media engagement and content marketing. Ideally you'll have a strong and outgoing personality, be curious about all things digital and be interested in online.

Primary Responsibilities:

All marketing activities for the online portal community including:

* Client Interaction - Build relationships with portal sponsors and update them with campaign reports

* Membership acquisition - Use the digital marketing mix to grow members

* SEO - manage, analyse and optimise SEO to increase organic traffic and site stickiness

* Email Marketing - Manage email marketing initiatives from copy to design; including the weekly newsletters

* CRM - Manage and segment the opt-in and prospecting database using the internal CRM system

* Site analytics & reporting - measure performance of site activity, promotions and usability.

* Community outreach - Build relationships and partnerships with external bloggers, influencers, media companies and associations

* Social Media - Own and execute all social media activity to increase reach, engagement and impact of social media.

* Work with the event marketing managers to promote events to the online portal communities.

Requirements

* 2-3+ years experience within a marketing role

* Experience in social media

* Experience in implementing email campaigns

* Experience in updating website content

* Good writing and editing skills

* Interest in online marketing, emerging tools and digital culture

* Passionate about analysing results and motivated by driving success in the form of revenue and profit

Benefits

This is a fantastic opportunity for someone wanting to apply their creative talents to the commercial success of a rapidly growing division. We offer a pension scheme, a quarterly bonus scheme, staff discounts, our new health cash plan, competitive holiday allowance and a sociable work environment that thrives on new ideas
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