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Head of Marketing (Mat cover)

Employer
Lloyd Recruitment East Grinstead
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Lloyd Recruitment Services are pleased to be working with a reputable business in Crawley who are currently in search of a Head of Marketing to join their team on a 12-month fixed term contract basis.

This is a full-time role working Monday - Friday

Role Description:

The Head of Marketing is a key member of the management team, leading the marketing strategy and is accountable for all marketing-related activity for the business. The Head of Marketing will support the regional and global sales teams to drive new business and will partner closely with the Product team to launch new products. The Head of Marketing will be expected to plan and deliver all marketing activity and manage the Digital Marketing Manager. The role will include developing and delivering highly effective multi-channel integrated marketing campaigns, regular PR, focused product marketing support and collateral and reporting.

Key Responsibilities:

Developing and implementing the marketing and brand strategy for the Business in line with the business unit strategy
Organising and delivering trade shows
Setting and managing the annual marketing budget
Managing the outside agencies supporting the Business to ensure effective, co-ordinated, delivery to all stakeholders (in particular Sales, Product, and senior management), including effective lead generation campaigns
Developing structured and valuable insights on target market segments and customers, key trends and competitor activities, conducting market research and adjusting marketing activities as needed in response
Managing internal and external data, measuring, monitoring and analysing appropriate data to optimise campaign activity and effectiveness, messaging, and overall marketing and sales effectiveness
Negotiating with external agencies and other suppliers for cost-effective production of materials and delivery of value-add services
Managing marketing materials in line with marketing plans, creation, publication, maintenance, and reviewing effectiveness at appropriate times
Overseeing effective PR content generation and distribution campaigns, lead generation activities, exhibition attendances, and all other marketing activity
Supporting new product launches, including campaigns and development of customer- and Sales-centric product data sheets, clear proposition value statements and other collateral
Identifying and communicating potential new business opportunities to company stakeholders
Reporting on the effectiveness of Sales and Marketing activities through relevant and insightful KPIs
Maintaining effective internal communications to ensure that relevant stakeholders are kept informed of marketing objectives and activities
Evaluating and refining the organisation's social media presenceQualifications and Experience:

Degree or professional qualification in Marketing
Ideally with a minimum of 5 or more years' experience in Marketing, ideally including time in both an agency and in-house
Significant proven experience of creation, ownership and delivery in B2B or similar role within a complex business working across multiple channels
Evidence of successful alignment of marketing activity to short- and long-term business objectives
Demonstrable product marketing - defining proposition, launching new products
A proven track record of multi-channel creative campaign execution from strategizing and media planning to execution and analytics, including advertising, direct marketing and digital
Strong project management and people management ability
Working knowledge of web analytics tools e.g. Google Analytics, Web TrendsWhat's in it for you?

Salary of up to £75K DOE
25 days annual leave plus bank holiday
Fun and friendly working environment
Monday to Friday
Free parking on site
Opportunities for career progression
5% pension contribution Due to the high volume of applications, Lloyd Recruitment Services can only contact shortlisted candidates
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