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B2B Marketing Manager

Employer
Brook Street
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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We are recruiting for a B2B Marketing Manager on a temporary basis for a Client within the Education Sector based in Birmingham City Centre.

This is initially a 3-4 month contract with the potential to be made permanent.

Hours: Monday - Friday 9am-5pm.
Location: Birmingham (Hybrid working option: Max 3 days in the office)
Pay: £19.81 per hour

THE JOB PURPOSE

Raise the University's regional, national and international STEAM profile and the evidence base to support this; securing media interest, driving engagement with businesses, innovators, thought leaders, academics and partners, and delivering marketing activities that support commercial opportunities and research projects.

MAIN RESPONSIBILITIES

Create, deploy and measure the success and ROI of the annual STEAMhouse marketing plan to support the commercial requirements of the STEAMhouse strategy.
Managing Stakeholder Relationships.
Project Management.
Lead the planning, delivery and measurement of all Projects.
Development of marketing and communication activities and content around University expertise which may include support for events, projects and programmes.
Plan, deliver and measure, social media activities with the application of targeted social media tools that support industry engagement and growth with external communities.PERSON SPECIFICATION

Degree level qualification in Marketing, Business or related subject, or demonstrable
professional experience equivalent, is essential.
Postgraduate or professional qualification in Marketing, Digital or related subject is desirable
Experience of working in a B2B marketing team, preferably in a commercial business or organisation, is essential.
Experience of creating marketing plans to support strategic and commercial outcomes, is essential.
Experience of developing, delivering and measuring integrated end to end campaigns and marketing activities that generate enquiries and sales leads, and deliver a strong ROI, which could include, but are not limited to: search, email, display, social media, print, PR and comms, content distribution, marketing automation, is essential
Experience of working alongside Sales Teams to align activities in order to achieve commercially driven targets, is desirable.
Experience of ongoing web development activities and tests to increase visits and conversion, is essential.
Experience of managing and growing digital and online communities, is essential.
Experience of developing content plans and managing content generation activities including, creating, curating and deploying content such as copy, imagery, video, infographics across a range of targeted channels and platforms, is essential.
Experience and knowledge of managing Social Media channels and developing plans, content and activity that maximises engagement amongst key communities and thought-leaders, is desirable.
Experience of creating marketing activity briefs and working with colleagues and/or agencies to manage the timely delivery of activities, with a proven track record of target achievement and strong ROI, is essential.
Experience of managing and delivering high profile events and projects and delivering supporting marketing campaigns and collateral, is desirable.
Excellent Brand Development and Brand Management skills.
Excellent project management skills.
Evidence of working with others to develop innovative ideas.
Experience of partnership development and working.
Excellent interpersonal, communication and client liaison skills.
Ability to manage multitask portfolios.
High standard of written English and copy writing skills.
Able to network and build relationships internally and externally.
Attention to detail, completer-finisher.
Ability to prioritise and work to tight timescales.
Excellent business, IT, presentation and administration skills.
Willingness and ability to acquire additional role focused qualifications if required.***PLEASE ONLY APPLY IF YOU MATCH THE PERSON SPECIFICATION ABOVE ***

PACKAGE AND BENEFITS

Initial 3-5 month temporary contract through Brook Street
£19.81 per hour
20 days holiday + 8 Bank holidays (pro rata)
Pension
Hybrid working Option DOES THIS SOUND LIKE YOU?

Please send your CV and call Grace on (phone number removed)/(phone number removed).

***If you have not received a response within 48 hours, unfortunately your CV has not been selected on this occasion
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