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CRM Manager

Devonshire Appointments
Closing date
7 Jul 2022

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Marketing & PR
Contract Type
Full Time
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Are you a CRM Manager looking for your next contract role? If so, this Global Investment firm based in the City is looking for someone to shoowcase their talents for a period of 9 months.

• Create, build, and monitor a wide variety of email marketing campaigns, ensuring design, content, and client journeys are optimised and results are tracked and analysed.
• Work with a cross-functional team to support the design and implementation of a content-marketing and email marketing programme that spans all market channels.
• Monitor KPIs to improve overall engagement, with an eye towards moving contacts through a sales journey culminating in lead nature / lead generation
• Enhance content marketing activity with the goal to capture engagement data to feed into the client experience and lead-generation programmes
• Collaborate with digital marketing colleagues to deliver and optimize welcome and re-engagement programmes to qualify contacts and enhance the client

Experience & Skills / Knowledge

• Experience of Adobe Campaign Manager and / or other email marketing platforms
• Marketing and digital experience within financial services ideally asset management
• Experience leading offshore development teams and managing / delivering a product backlog
• Experience managing content marketing and marketing automation with an emphasis on lead generation
• Understanding of digital marketing and campaign/project management across multiple distribution channels
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