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CRM & Loyalty Manager

Employer
Uniting Ambition
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

View more

Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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CRM & Loyalty Manager

E-Commerce and Beauty Sector

Central London

£(phone number removed) Permanent Full Time Role

Plus Benefits

This is an exciting role in one the fastest growing businesses in the Beauty sector. In a little over two years the business has gone from startup to a Global presence. Selling in 70 countries online, earning 20 Awards from the Beauty press and countless celebrity endorsements.

This is the perfect opportunity for someone with a real passion for email marketing, someone who is goal and insights driven and has strong stakeholder management skills. To succeed you will need to be able to demonstrate email editing, design, build and deployment experience.

Key responsibilities:

Design and deliver email campaigns and email templates.

Build out emails that can deliver dynamic content and personalisation.

Report on email campaigns.

Support and deliver email testing plans.

Be the brand guardian of our modular email templates.

Input and provide content insights for emails.

Send out fast-turnaround email communications (reputational and appeals).

The setup of Ometria email campaign programmes.

Deliver email marketing support to wider teams.

Skills needed:

Email design, building, planning, HTML, CSS, and deployment.

Image editing.

Brief and feedback management.

Content planning and project management.

UTM tracking.

Copywriting.

Email market and competitor knowledge.

Design & technical email skills.

Desirable:

Database marketing skills (CRM, segmentation, targeting).

Email automation experience (Ometria preferred).

Practical email marketing experience.

CRM & Loyalty

General Function

Oversee/manage CRM, email, loyalty and personalization strategy/execution to ensure achievement of commercial and brand goals

Lead the effective development and management of our consumer's journey from acquisition, engagement, conversion through loyalty and retention.

Help ensure that the needs of the department are met commercially and cross functionally

Responsibilities

CRM

Build and execute email and CRM strategies, managing email marketing calendar in partnership with Digital Team leaders.

Focus on retention and acquisition via lifecycle, transactional/trigger, and promotional campaigns.

Drive growth through rigorous testing, advanced customer segmentation, and continuous optimization.

Provide in depth analysis and reporting against KPI's and follow up with recommendations and optimizations.

Responsible for forecasting, list health and growth, and personalization strategies.

Responsible for identifying new opportunities for cross-selling and engagement, and presenting KPIs and key drivers to management on a regular basis.

Lead development of creative briefs for program assets, partner with Creative and Digital teams to ensure brand standards

Monitor competitor mailings and help steer commercial sends moving forward

Stay current on trends, best practices, and new technologies. Develop a POV and advise team accordingly

Ensure compliance with CAN-SPAM & GDPR

Loyalty

Develop and manage loyalty strategy and programming (points system, referrals, members area etc.) against KPI's on growth and conversion

Collaborate with Digital Leads to ensure seamless execution of programming

Continuously analyze customer database and translate customer insights into customized offers and potential promotional campaigns

Test, analyze, and optimize promotions based on performance and customer behavior.

Lead development of creative briefs for program assets, partner with Creative and Digital teams to ensure brand standards

Experience - Required

3+ years of relevant and proven experience

3+ years owning an email marketing strategy for a DTC ecommerce channel - with proven, measurable results

In-depth understanding of email marketing strategy - creative and technical.

Experience working with an ESP, deep understanding of email best practices.

Proven experience in automated (drip, trigger), transactional, promotional, and lifecycle email marketing. Proficient in advanced segmentation, targeting, and a/b testing.

Customer centric approach to marketing and analysis - ability to deliver a premium consumer experience

Experienced analyzing and translating data into consumer insights and business actions against KPI's (with measurable results)

Strong copywriting and editing skills

Strong organization, interpersonal, and communication skills. Successful in managing multiple priorities and deadlines

Ability to influence across diverse set of stakeholders

Self-starter, thrives in a fast-paced environment, can "figure things out"

Experience - Preferred

Experience with Magento and Ometria

Loyalty Marketing experience, including consumer segmentation, rewards programs / membership benefits, and referrals

Experience with or interest in "new" channels like SMS

HTML experience

Experience in skincare or beauty a plus

CRM & Loyalty Manager
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