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Digital Marketing Project Lead

Employer
Coburg Banks Limited
Location
UK
Salary
Competitive
Closing date
7 Jul 2022

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Sector
Marketing & PR
Contract Type
Permanent
Hours
Full Time
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Role: Digital Marketing Project Lead
Location: Home Based / Manchester
Day Rate: £350 to £400 per day
Duration: 3 Months

Our client is a leading provider of platforms and services for the delivery of digital therapies.

This contract will take the lead in the delivery of a new product that will launch in September. This will encompass digital marketing across ecomms, web, social media, and copy-writing.

You will need to be immediately available and able to start at the beginning of July.
The role has been assessed to fall within IR35.

Role

Work closely with the project team to understand the marketing objectives, and take ownership of the project plan, deliverables and deadlines for marketing activity for launch whilst managing supplier and stakeholder relationships
Manage brand strategy and development (related to the project) to increase brand awareness both internally and externally, including: building online presence, produce and monitor social media activity and support in the development of an engaging online audience the data research
Write fresh, engaging and targeted materials for a variety of channels including patient information materials, our website, advertising collateral, publications, campaign marketing collateral, email communications, and press releases.
Implement strategic and tactical marketing plans, advising on all project related traditional and digital team marketing campaigns, activities and materials, market trends, competitive activity and allocation of resources to accomplish agreed objectives.
Implement delivery of agreed plans to maintain and further develop relationships with existing clients, attract new ones, track marketing campaign ROI, monitor budgets and spend and communicate results effectively.Experience:

Experience in the hands-on project management of a digital marketing campaign.
Extensive experience in the marketing sector (within a healthcare environment being desirable)
Excellent writing, editing, presentation, and proof-reading/copy-writing skills to produce brand-compliant and compliant communications
Experience creating and delivering detailed, integrated marketing strategies, campaigns, and plans (online and offline). Coburg Banks Limited is acting as an Employment Business in relation to this vacancy
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